McDonald's UK Going Organic?

UK: McDONALD'S TAKES BITE OUT OF PRET A MANGER
31 January, BBC

Fast food giant McDonald's has bought a huge slice of sandwich
maker Pret a Manger. The deal, said to be in the region of £26million,
gives the burger chain a third share in Pret a Manger which has become
a favourite among office workers since it started life in a small London
shop 15 years ago. The partial buy-out represents a remarkable deal
between two companies that could not be more different in the public's
eyes. Pret has won much of its huge popularity using fresh, organic
ingredients and its "passionate about food" motto. Its new shareholders,
meanwhile, are viewed as the epitome of the pre-processed fast food
experience. Julian Metcalfe, the company's co-founder who built up
Pret from scratch to more than 100 branches said the deal was purely
to help the firm expand abroad and would have no impact on the quality
of the product. But there was intense speculation in the City that the
deal spells the end of Pret in its present form, with McDonald's sure
to gradually increase its stake with a view to an eventual buy-out.

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