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Nike Steps Up Greenwashing with New Organic Products

Nike Steps Up Greenwashing
with New Organic Products

NIKE TO LAUNCH GREEN AND ORGANIC PRODUCTS

from <www.organicts.com>
25 January

The Guardian reports that Nike is launching a new line of environmentally
friendly products in a bid to head off its critics.

The US sportswear giant will launch a range of PVC-free products and this
autumn intends to launch a range of clothing made out of 100% organic
cotton.

A new logo - the Nike "tick" surrounded by a cog-like oval reminiscent of
recycling marques - will brand all Nike products and services that are part
of the push to create sustainable practices. It will appear on materials
such as product tags, in-store merchandising kits and press releases.

Nike is already the world's largest buyer of organic cotton which is
incorporated in small percentages to some of its products.

Greenpeace said the move did not go far enough and must be extended
across all Nike products to avoid being seen as a "greenwashing" tactic.

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