Industry Front Group Attacks OCA
Starbucks Campaign
Protecting and Promoting Consumer Choices
February 28, 2002
Today Starbucks, Tomorrow The World
"If activists get Starbucks to 'surrender'
<http://www.consumerfreedom.com/headline_detail.cfm?HEADLINE_ID=1306>
and dump all food that includes bio-ingredients, the really big
fish -- food
suppliers like Kraft and the national grocery chains -- will roll
over,
too."
That's The San Francisco Chronicle on the mission of the Organic
Consumers
Association
<http://www.consumerfreedom.com/activistcash/index.cfm?ORG_ID=20>
(OCA),
now protesting at Starbucks restaurants in 300 U.S. cities. OCA
head Ronnie
Cummins <http://www.consumerfreedom.com/activistcash/index.cfm?BIO_ID=1431>
's strategy "has worked before. In November, Trader Joe's,
a billion-dollar
upscale grocery chain 'capitulated,' in Cummins words, and pulled
all
products" containing genetically improved ingredients.
To force a Starbucks "surrender" and take the anti-biotech
battle to larger
fronts, Cummins and his group "spread false fears about safe
foods," says
the American Council on Science and Health
<http://www.acsh.org/press/releases/warning022502.html>
:
"Anti-biotechnology activists engaged in a week of 'direct
action' at
Starbucks Coffee shops this week aim to target you over the next
few days
with false and misleading information
Like the misleading
Alar in apples
scare <http://www.consumerfreedom.com/article_detail.cfm?ARTICLE_ID=66>
,
activists often use products associated with children -- like milk
and ice
cream -- and falsely link these products with horrible ills such
as cancer
to evoke the greatest fear
"In 1989 environmental activists and their public relations
firm Fenton
Communications
<http://www.consumerfreedom.com/activistcash/index.cfm?ORG_ID=110>
claimed
that the use of the plant growth regulator Alar by apple growers
was causing
cancer in children
The claims made national headlines
They turned out to
be false
Today, more than a decade later, the same public
relations firm
and the same activists are in Seattle and at local corner coffee
shops
across the country spreading false fears.
"Biotechnology helps farmers produce more safe and nutritious
food, using
less land and less input. This is good for consumers, good for the
environment and good for farmers-misleading fear campaigns, on the
other
hand, are not."
Glossing Over Schlosser
Copley News Service ran a puff piece on Fast Food Nation author
Eric
Schlosser this week, letting the muckraking meat-basher rant about
everything from meatpacking to immigration policy. Schlosser sounds
more
like a B-grade horror flick actor than a journalist when he exclaims:
"There
is this instinct that I encounter, which is, 'What about me? What
am I
eating when I eat a burger? What's in the French fries? What's going
to
happen to me?" (That's not too surprising: "Schlosser
does not have a long
history as an independent
investigative journalist. Until
eight years ago,
he worked in the film industry," Copley reports.)
Want to learn more about the real Eric Schlosser? Read our op-ed
"Fast Food
Nation Book is Full of Fluff
<http://www.consumerfreedom.com/oped_detail.cfm?OPED_ID=138>
," available
exclusively at ConsumerFreedom.com
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