Poster and magazine ads by the U.S. cotton industry have been banned in Britain. The U.K. Advertising Standards Authority can put the kibosh
on advertising deemed to be greenwashing, and regulators took issue
with the cotton ads' claim that the crop is "soft, sensual, and
sustainable." The ad authority pointed out that cotton is a "pesticide-
and insecticide-intensive crop" and can "seriously deplete" groundwater
supplies. The cotton industry protested the ban, to no avail.
source:
The Guardian
see also, in Grist:
The U.S. organic cotton industry has a tough row to hoe
Misleading Cotton Ads Banned in U.K.
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Cotton the Moment
Misleading cotton ads banned in U.K.
Grist Magazine, March 13, 2008
Straight to the Source
