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Dispatches From the Fields: The 'Far' in Farmers Markets

  • For some farmers, distant markets offer the best prices
    By Stephanie Paige Ogburn (Guest Contributor)
    GRIST, July 14, 2008
    Straight to the Source

In "Dispatches from the Fields," Ariane Lotti and Stephanie Ogburn, who are working on small farms in Iowa and Colorado this season, share their thoughts on producing real food in the midst of America's agro-industrial landscape.

I don't know how many different farmers markets readers have the opportunity to attend within one area. As a consumer, it seems reasonable to pick one and stick with it. But as a farmer, it's a good idea to sell at multiple markets; it offers the opportunity to sell products at different times during the week as produce becomes available and also increases sales, since the farmer can reach that many more customers at each market.

Here in southwest Colorado, the farmer for whom I work attends no fewer than four markets per week. Two of them are fewer than 10 miles from the farm, and the other two are much further afield, requiring drives of 45 and 75 miles to reach. Interestingly, the market that is farthest away is also the most lucrative, and this got me thinking about farm location versus consumer location, a dynamic that makes the buy-local trend a little challenging.

Full Story at:
http://gristmill.grist.org/story/2008/7/13/165754/106?source=food

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