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The Weekly Spin, August 13, 2008

== BLOG POSTINGS ==
1. Cracking the Pentagon Pundit Code

== BE A CITIZEN JOURNALIST ==
1. Featured Participatory Project: Probing the Pentagon Pundit Documents

== SPIN OF THE DAY POSTINGS ==
1. Ethical News Director Receives Award
2. Weekly Radio Spin: Deportation with a Heart
3. A Modest Proposal: Ban Breastfeeding, Coffee and Exercise
4. Polls, Damn Polls and Offshore Drilling
5. Lincoln Group to Convince Afghans Bombs Are Bad
6. Climate Change Skeptics Found Wrong but not Harmful
7. Help Yourself to Deportation

--------------------------------------------------------------------

== BLOG POSTINGS ==
1. CRACKING THE PENTAGON PUNDIT CODE
by Diane Farsetta
       As reporters and researchers know all too well, releasing
  information isn't necessarily the same thing as releasing useful
  information.
       Case in point:  the Pentagon's military analyst program.  In
  early 2002, the Defense Department began cultivating "key
  influentials" -- retired military officers who are frequent media
  commentators -- to help the Bush administration make the case for
  invading Iraq.  The program expanded over the years, briefing more
  participants on a wider range of Bush administration talking points,
  occasionally taking them overseas on the government's dime.
       In April 2006, the group was used to counter criticism of
  then-Defense Secretary Donald Rumsfeld.  The apparent coordination
  between the Pentagon and the pundits piqued the interest of New York
  Times reporters.  Two years later -- after wresting some 8,000 pages
  of internal documents from the Defense Department -- the Times
  exposed the Pentagon's covert attempts to shape public opinion
  through its so-called "message force multipliers."  A few weeks
  later, the Defense Department posted the same documents publicly.
       It wasn't the high-octane data dump it first appeared to be.
  Sure, paging through the emails, slides and briefing papers is
  interesting, and occasionally you come across something noteworthy.
  But the documents are formatted in such a way that systematically
  exploring them via keyword searches is impossible.  A cynic (or
  realist) might think the Pentagon was doing damage control by
  putting the documents out in the open, while making it
  near-impossible to find crucial needles in a very large,
  chaotically-compiled haystack.
To read the rest of this item, visit:
http://www.prwatch.org/node/7645

== BE A CITIZEN JOURNALIST ==
1. FEATURED PARTICIPATORY PROJECT: PROBING THE PENTAGON PUNDIT DOCUMENTS
http://www.prwatch.org/node/7649
  Remember the New York Times expose on the Pentagon's use of
  retired military officers who frequently appear as "military
  analysts" on television and radio news shows? The program was
  launched in 2002 to help sell the Iraq war, but soon expanded to
  other controversial issues. Most of the 8,000 pages of internal
  Pentagon documents used to document the illegal propaganda program
  haven't been analyzed or reported on. But now, thanks to the Center
  for Media and Democracy, those documents are now text searchable!
  Help us dig out the gems in the emails between Pentagon PR staffers,
  talking points and briefing transcripts. How did the Pentagon use
  the program to spin Guantanamo Bay or military operations in
  Afghanistan? Are John McCain or John Murtha mentioned in the
  Pentagon documents? What about Fox News or PBS? CMD has converted
  the Pentagon documents so that you can search them by keyword, and
  posted them on our SourceWatch site. Have a look -- some ideas to
  help you get started are at http://www.sourcewatch.org/index.php?title=Investigating_the_Pentagon's_pundits
   -- and post what you find on relevant SourceWatch articles. If this is your first time editing on
  SourceWatch, you can go to www.SourceWatch.org for more information and helpful hints.
  HAVE FUN AND THANKS FOR
  YOUR HELP!
SOURCE: SourceWatch, August 12, 2008

== SPIN OF THE DAY POSTINGS ==
1. ETHICAL NEWS DIRECTOR RECEIVES AWARD
http://www.prwatch.org/node/7647
  As CMD previously reported, Eau Claire, Wisconsin news director
  Glen Mabie quit his job in January. Instead of going along with a
  deal that his station had struck with a local hospital to guarantee
  coverage of medical issues featuring personnel from that hospital
  and not others, Mabie left his position. The station later cancelled
  the agreement. Mabie is now being recognized for his stance. He has
  been selected to receive the Ethics in Journalism award from the
  Society of Professional Journalists. Mabie said he was humbled to
  receive the honor and that "Many of the people in that newsroom
  deserve this honor just as much as I do. To see those people stand
  up for those ethical guidelines was really neat." Mabie was
  nominated by University of Wisconsin - Eau Claire professor emeritus
  David Gordon, who said: "I believe that Mabie's willingness to draw
  a line in the sand and to stand up for his ethical principles
  regardless of the personal cost is a perfect fit for the criteria
  set out for the SPJ Ethics in Journalism Award." Hopefully, the
  award will help Mabie find a new job -- he has been unemployed since
  leaving the station.
SOURCE: Leader-Telegram (Eau Claire, Wisconsin), August 4, 2008

2. WEEKLY RADIO SPIN: DEPORTATION WITH A HEART
http://www.prwatch.org/node/7642
  Listen to THIS WEEK'S EDITION of the "Weekly Radio Spin," the
  Center for Media and Democracy's audio report on the stories behind
  the news. This week, we look at award-winning gutter journalism, an
  icy approach to immigrants and an explosive new assignment for the
  Lincoln Group. In "Six Degrees of Spin and Fakin'," global warming
  skeptics. The Weekly Radio Spin is freely available for personal and
  broadcast use. Podcasters can subscribe to the XML feed on
  www.prwatch.org/audio or via iTunes. If you air the Weekly Radio
  Spin on your radio station, please email us at editor@prwatch.org to
  let us know. Thanks!
SOURCE: Center for Media and Democracy, August 8, 2008

3. A MODEST PROPOSAL: BAN BREASTFEEDING, COFFEE AND EXERCISE
http://www.prwatch.org/node/7640
  William Saletan wrote a tongue-in-cheek letter to U.S. Department
  of Health and Human Services Secretary Michael Leavitt. In it, he
  commends HHS's proposal to allow pharmacists and other health
  workers to refuse to "facilitate any abortifacient chemical or
  activity." Saletan writes, "I commend the language of the draft,
  which would define abortion as 'any of the various procedures --
  including the prescription, dispensing and administration of any
  drug or the performance of any procedure or any other action -- that
  results in the termination of the life of a human being in utero
  between conception and natural birth, whether before or after
  implantation.'" But he suggests that the proposal doesn't go far
  enough. Why not add breastfeeding, which "like oral contraception
  ... alters a woman's hormonal balance, thereby suppressing
  ovulation, fertilization, and, theoretically, implantation." He
  adds, "As research uncovers additional causes of miscarriage or
  preimplantation embryo loss, I look forward to further legislation
  against caffeine consumption, exercise, and other abortifacient
  activities among premenopausal women."
SOURCE: Slate.com, August 5, 2008

4. POLLS, DAMN POLLS AND OFFSHORE DRILLING
http://www.prwatch.org/node/7638
  With polls showing increased public support for more U.S. offshore
  oil drilling, John Wihbey cautions, "the framing" of poll questions
  "is paramount and the media's interpretation crucial." For example,
  when asked, "Do you prefer more drilling or more investment in
  alternative energy?," most people choose the latter. But some polls
  cited in support of increased drilling didn't offer alternatives;
  one simply asked if respondents would support drilling to "attempt
  to reduce the price of gasoline." While the trend is clear -- high
  gas prices have increased support for drilling -- "it remains
  unclear what mix of remedies the public actually wants." The
  assumption that new drilling would reduce gas prices is also
  questionable, meaning that some poll questions may be "built on
  false premises, a pipe dream held out to a desperate and
  cash-strapped public." Wall Street Journal blogger Keith Johnson
  admitted that new drilling "is unlikely to have a near-term
  'practical' impact on oil flow, though it could have a
  'psychological' one on trading. 'Crude is priced in the futures
  market, and future price expectations are what moves the market,'"
  he explained.
SOURCE: The Yale Forum on Climate Change & the Media, August 7, 2008

5. LINCOLN GROUP TO CONVINCE AFGHANS BOMBS ARE BAD
http://www.prwatch.org/node/7637
  Wondering what the Lincoln Group, the public relations firm that
  planted U.S. military-written propaganda in Iraqi newspapers, is up
  to now? It recently won a six month, $14.3 million U.S. Army
  contract, to promote the Army's "Joint Improvised Explosive Device
  Defeat Organization campaign" in Afghanistan. The campaign is
  designed to separate the "bomb makers and users from the support of
  the populace," and to encourage Afghans to "take responsibility for
  their communities and report suspicious activities." The firm will
  develop "a broad-based information campaign about IEDs using
  billboards, radio messages, hour-long TV programming, video compact
  discs, posters, flyers and newspaper ads." An Afghanistan-based
  firm, CentenaGroup, received higher marks for its proposal, but
  Lincoln Group won the contract because it bid in at a lower price.
SOURCE: O'Dwyer's PR Daily (sub req'd), August 7, 2008

6. CLIMATE CHANGE SKEPTICS FOUND WRONG BUT NOT HARMFUL
http://www.prwatch.org/node/7636
  The British government's media regulator, Ofcom, issued a split
  ruling on "The Great Global Warming Swindle," a film commissioned
  and broadcast by Channel 4. Ofcom found that Channel 4 broke
  impartiality guidelines and the film misrepresented statements by
  former British government scientist David King, in a scene with
  global warming skeptic Fred Singer. Ofcom also found that the film
  unfairly treated the Intergovernmental Panel on Climate Change and
  MIT professor Carl Wunsch. However, Ofcom ruled that the program did
  not "cause harm or offence" by "materially" misleading viewers.
  Ironically, Ofcom said that its impartiality rules did not apply to
  the majority of the film, because the rules require balance on
  "matters of political or industrial controversy" and human-induced
  climate change has "been almost universally accepted by governments
  around the world." Ofcom received 265 complaints about the film,
  including "a detailed 'group complaint' from scientists and
  concerned individuals that ran to 176 pages and accused Channel 4 of
  seriously misleading viewers."
SOURCE: The Guardian (UK), July 22, 2008

7. HELP YOURSELF TO DEPORTATION
http://www.prwatch.org/node/7634
  Following a raid on a meatpacking plant in Postville, Iowa that's
  been condemned as "inhumane" and "a Kafkaesque travesty of justice,"
  U.S. Immigration and Customs Enforcement (ICE) is trying a new
  approach -- asking undocumented immigrants to deport themselves.
  Until August 22, immigrants in five cities who "got caught and
  ignored a judge's order to leave but avoided other trouble with the
  law" can take part in ICE's new "Operation Scheduled Departure." An
  ICE official said the program "allows them to leave on their own
  terms." ICE may also help cover immigrants' transportation costs.
  Many immigrant rights and reform advocates are skeptical. ICE calls
  "Scheduled Departure" a "compassionately conceived enforcement
  initiative." But the director of the Illinois Coalition for
  Immigrant and Refugee Rights says the program was designed "to put a
  happy face on what have been really brutal actions." He adds that
  those targeted by the program "are desperately trying to stay in the
  United States, because they have U.S.-born children ... they have
  spouses, they have jobs, many of them have homes."
SOURCE: Associated Press, August 6, 2008

--------------------------------------------------------------------

The Weekly Spin features selected news summaries with links to
further information about media, political spin and propaganda. It
is emailed free each Wednesday to subscribers.

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch are
projects of the Center for Media & Democracy, a nonprofit
organization that offers investigative reporting on the public
relations industry. We help the public recognize manipulative and
misleading PR practices by exposing the activities of secretive,
little-known propaganda-for-hire firms that work to control
political debates and public opinion. Please send any questions or
suggestions about our publications to editor@prwatch.org.

To subscribe to the Weekly Spin, visit: http://www.prwatch.org/sub

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that invites anyone (including you) to contribute and edit articles.
For more information, visit:
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