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BOISE, Idaho - Organic food once was the domain of specialty grocery stores, but big box chains are getting into organics in a big way.
Albertsons, Fred Meyer, Wal-Mart and WinCo are among the big names that carry certified organic versions of shopping cart staples, from milk and meat to cookies and crackers and just about everything in between.
Supermarkets now account for more than 60 percent of the organic food market, said Albertsons spokeswoman Donna Eggers.
"It's becoming more mainstream," said Melinda Merrill, Fred Meyer spokeswoman. "People are trying to eat healthier, or watching what they feed their family. It's a huge growth area for us." Despite recent setbacks tied to the economy - Whole Foods, the natural foods chain, has seen its income and stock value plummet this year - U.S. organic food sales are projected to reach an all-time high of $23 billion in 2008 and continue increasing 18 percent a year through 2010, according to the Organic Trade Association.
Full Story: http://www.freep.com/apps/pbcs.dll/article?AID=/20080826/FEATURES02/80826017
