An online survey by Whole Foods Market found that 70% of consumers are continuing to buy the same amount of natural and organic foods as they always have.

The survey also found that 79% said they do not want to compromise on the quality of the food they buy.

Christopher Shanahan, research analyst, chemicals, materials and food, for Frost & Sullivan, said that in the short term, the survey results ring true, but he believes that consumers will switch from organics if prices become a major factor.

A new report, “Natural and Organic Food and Beverage Trends in the U.S.,” by Packaged Facts, estimates that 2008 sales of natural and organic food and beverages will continue at a doubledigit growth rate to reach $32.9 billion. For the period 2005 to 2008, Packaged Facts estimates a remarkable market growth of 67.6% with a compounded annual growth rate of 18.8%.

The Organic Trade Association predicts sales of organic foods and beverages to reach $24 billion this year, and average about 18% annual growth through 2010.

However, according to a new report, The Many Faces of Organic 2008, by leading consumer insights specialists The Hartman Group, Inc., indicate that possible slowdowns in certain categories within the organic market and a leveling of overall organic sales are beginning to surface.