Everyone – We just received advanced word that Yoplait is going rBGH-free by August of this year – WE DID IT!
They will have a formal announcement this coming Monday, but we wanted to get word out to everyone now.
Their advance word is below – note that they said they were doing this in response to customer demand. (Also note that they say they’re the first leading yogurt brand to go rBGH-free. This will undoubtedly come as a surprise to Stonyfield, Brown Cow, Cascade Fresh, Nancy’s and all the all-organic brands)
Yoplait is the 19th largest dairy processor in the country.
More to follow, but this is worth celebrating now. Congratulations to all of you who have played a role in this HUGE victory.
Yoplait is the first leading brand of yogurt to utilize milk that is 100% certified from cows not treated with rBST/rBGH