SAN FRANCISCO –
May 11 – Greenpeace announces today the release of an iPhone
application for its popular “Recycled Tissue and Toilet Paper Guide.”
The tool created by 3rd Whale, gives consumers a quick and easy way to
choose the greenest toilet paper, tissues, paper towels, and paper
napkins sold at the supermarket.

The guide gives a thumbs-up to
Green Forest, Natural Value and Seventh Generation, while recommending
that shoppers avoid products like Kleenex, Charmin, Angel Soft,
Cottonelle, Brawny, and Scott.

Greenpeace recommends companies
manufacturing paper products that: 1) contain 100 percent recycled
content; 2) at least 50 percent of which is from post-consumer
materials); and, 3) avoid the use of chlorine or chlorine compounds in
the whitening process.

The guide rates facial tissues, paper
towels, toilet paper, and paper napkins with a “Recommended,” “Avoid,”
or “They Can Do Better” ranking.

Features of the application include:
• The ability to quickly compare household paper brands while in the grocery store;
• A list of environmentally preferable tissue, toilet paper, paper towel and paper napkin brands.
•
Brand specific information including the percentage of recycled
content, the percentage of post-consumer content, and the bleaching
method.

“Tissue products made from recycled content help to
reduce our impact on ancient forests, protecting forest ecosystems and
wildlife habitat,” said Greenpeace Forest Campaigner Lindsey Allen.
“Customers who download the iPhone or Android version of the Greenpeace
Recycled Tissue and Toilet Paper Guide can compare brands available at
their local grocery store to find which brands are most environmentally
sustainable. For those interested in protecting ancient forests from
clearcutting and supporting truly sustainable companies, this
application makes informed decision making even more convenient.”

The application is now available for download for the iPhone and Google Android at www.greenpeace.org/tissueguide.