Just over a month from now, the new Canada Organic Products Regulations will come into effect, ensuring that every apple, carrot and milk carton using the word "organic" has been federally certified and contains at least 95% organic ingredients.
To help consumers recognize such naturally grown, pesticide-and-hormone-free products, a small sticker or imprint will be placed somewhere on the item bearing an official logo.
Currently available for viewing on a government website, this logo is in the shape of a circle and features a rolling green hillside with the words "Canada Organic Regime" above it, in red. The French translation - "Régime Bio-Canada"- appears underneath, and upside-down. Although the new regulations are incredibly helpful and should be applauded by the public, the branding of this new initiative - or "regime" - could do with a little help.
One woman who could be of particular assistance, at least in the design department, is Allison Carter, a 22-year-old from Sault Ste. Marie, Ont., who recently graduated from the Ontario College of Art and Design.
She has spent the past seven months overhauling the aesthetics of the Canada Organic Regime for her final thesis project, posting all of the work online at carterdesign.blogspot.com.
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By Vanessa Farquharson
National Post - Canada, June 1, 2009
Straight to the Source
