Even if agribusiness could shut Michael Pollan up, the outspoken author of Omnivore’s Dilemma and a journalism professor at University of California, Berkeley, it still has the Los Angeles Times to contend with.

Last week, the Times blasted California Polytechnic State University in San Luis Obispo for downgrading a scheduled Pollan lecture because it received pressure from David E. Wood, a university donor who happens to be chairman of the Harris Ranch Beef Co.

“Agribusiness gets plenty of opportunities to preach its point of view at agriculture schools such as Cal Poly, where the likes of Monsanto and Cargill fund research,” the Times wrote, calling the 800-acre Harris Ranch, near Coalinga, whose “smell assaults passersby long before the panorama of thousands of cattle packed atop layers of their own manure,”–“Cowschwitz.” Ouch.

And agribusiness has the University of Wisconsin-Madison to deal with.

The land grant, ag-based university, in the middle of dairyland, clearly doesn’t remember its roots. It gave Pollan’s In Defense of Food, another anti-agbiz screed according to industry, free to all incoming freshmen as part of its common book read program where everyone reads the same book, Go Big Read, in August.

“I have not seen the students this excited about something in years,” Irwin Goodman, horticulture professor and vice dean of the College of Agricultural and Life Sciences told the Associated Press as the James Beard Award-winning book was discussed in French and political science classes and included in an exhibit on the history of food.