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Think Globally, Eat "Locali": Eco-Convenience Store's Sustainable Deli Expands

  • Think Globally, Eat "Locali": Eco-Convenience Store's Sustainable Deli Expands
    PR Web, October 20, 2009
    Straight to the Source

If Whole Foods and 7-11 had a love child, Locali Conscious Convenience might just be theirs. A mom and pop shop meant for the new millennium, Locali offers value and sustainable food service with its full service deli. Catering to vegans and omnivores alike, as well as those with gluten and soy allergies, Locali's unique and delicious soups, salads and sandwiches draw a loyal following.

The small format eco and health friendly market packs a carefully selected inventory of natural and organic food, beverages, coffee, wine, beer, health, beauty and household items into under 500 square feet of retail space. Besides soups, salads and sandwiches, Locali features updated versions of several convenience store favorites. There's agave-sweetened slushies, organic hot pretzels and even vegan nachos to enjoy.

However, it's Locali's pre-packaged meals and baked goods from local food artisans along with their deli menu that have lead sales since the opening in January 2009. "In fact, the majority of Locali's customer base are regulars who visit multiple times daily to enjoy our organic made-to-order menu and grab n' go selections," states owner, Greg Horos.

Locali is also active marketing its menu in the world of social media, successfully posting daily specials on Twitter and their Facebook fan page.

Inspired by in-person satisfaction and positive online dialogues from customers about Locali's fresh sandwiches, Horos along with his wife and business partner, Melissa Rosen, worked with Locali's chef and deli manager, Heather Joy Morrison, to expand their menu. The result is a delectable mix of panini and cold sandwiches that feature Applegate FarmsĀ® meats, rBGH-free cheeses and organic produce on locally baked breads.

There is also an additional array of unforgettable vegan sandwiches. Tempeh meatball subs, vegan BLTs and faux rosemary chicken salad sandwiches are some satisfying options for those who don't consume animal products or are looking to reduce their meat intake. In fact, any sandwich at Locali can be made with a non-GMO vegan meat substitute or cheese alternative upon request. All sandwiches can be made with gluten-free bread to accommodate those with celiac concerns. Since there's something for everyone, it's not a surprise that Locali's catering services are increasingly in high demand. 


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