The fraudulent "Smart Choices" food labeling gimmick that sought to push sugary cereals as "healthy foods" is crumbling amid the pullout of Kellogg, Unilever and PepsiCo. These companies have been distancing themselves from the fraudulent labeling scam ever since the FDA announced the labeling might be "misleading" and said it intended to investigate.

Kraft Foods, on the other hand, is still neck-deep in the program and insists it will continue to use the "Smart Choices" symbol on its own processed, factory-made food products. The Smart Choices organization itself also continues to defend its position, declaring that labeling processed, sugared-up dead foods as "Smart" is a great idea. "Our nutrition criteria are based on sound, consensus science," said Smart Choices chair Mike Hughes (in all seriousness).

As NaturalNews previously reported, the fraudulent Smart Choices food labeling program was being led by a Tufts University dean named Dr. Eileen Kennedy, a woman who continues to insist that sugary breakfast cereals made with 40% sugar, artificial coloring chemicals and partially-hydrogenated oils are really, really healthy for kids! (Eat more!) To paraphrase her view, they're smart choices because they are "better than a donut."

The whole purpose of the Smart Choice program, of course, was to influence gullible parents into buying highly-processed, dead food products that earn more profits for participating food companies. And in order to accomplish that, this group had to abandon commonsense nutrition and push processed food products onto a nation full of children who are already obese, diabetic and increasingly diagnosed with ADHD.

That's why Michael Jacobson from the CSPI resigned from the group early on. He said publicy, "It was paid for by industry and when industry put down its foot and said this is what we're doing, that was it, end of story."

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