The world of bizarre nutritional claims by sugary cereal makers just got a little more weird this week when Kellogg's began shipping boxes of Cocoa Krispies emblazoned with the ridiculous claim, "Now helps support your child's IMMUNITY."
If processed white sugar, partially-hydrogenated trans fat oils and synthetic chemical vitamins could enhance human immunity, Kellogg's would be King of the Hill, but in reality, of all the many foods for boosting human immune function, Cocoa Krispies somehow isn't even on the list.
In fact, you might say that Kellogg's claim of boosting immunity with a sugary cereal sprayed with synthetic vitamins is one of the most hilarious claims yet floated by a cereal company, but what's definitely not funny is the fact that the FDA openly allows this deceptive, fraudulent food labeling to continue even while threatening, arresting or prosecuting nutritional supplement companies that make similar but true claims.
For example, it's illegal in America to claim that vitamin D boosts immune function (even though it does), but it's perfectly allowable for Kellogg's to claim their sugared-up Cocoa Krispies boosts immunity (even though it doesn't). What's wrong with this picture?
Why doesn't the FDA (or the FTC) send threatening letters to the CEO of Kellogg's, threatening them with arrest and prosecution while confiscating Kellogg's cereal inventory for "misleading labeling?" This is exactly what the FDA would do if the product in question were an herb or a bottle of vitamins. Somehow, Kellogg's gets away with outright labeling fraud while regulators twiddle their thumbs and pretend to be doing their jobs.
Kellogg's Claims Sugary "Cocoa Crispies" Cereal Can Boost Your Child's Immunity
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Kellogg's claims sugary "Cocoa Crispies" cereal can boost your child's immunity (opinion)
By Mike Adams
Natural News, November 3, 2009
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