Look out Timberland.

Nike foe Jeffrey Ballinger has the New Hampshire-based maker of outdoor wear – primarily boots – in his sights.

Ballinger has cult hero status in the labor movement.

His big deal?

Exposing mistreatment of Nike contract workers in Indonesia in the mid-1990s.

And kicking off the global anti-sweatshop movement.

Ballinger had Nike on the run.

Hundreds of articles appeared in newspapers around the world.

And if it wasn’t the headline – it was the underlying story – Nike mistreats its workers.

In 1998 at the National Press Club in Washington, D.C., Nike CEO Phil Knight admitted that “the Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse.”

(Ballinger was tossed from the Press Club that day after he began passing out his own press release to the gathered media.)

University students were activated and started harassing school bookstore managers asking – are the university sweatshirts made in sweatshops?

The corporate social responsibility movement was created to derail the anti-sweatshop movement.

And it did – with an assist from the Clinton Apparel Industry Partnership and groups like Global Exchange – which was meeting with Nike right when Ballinger and his group Press for Change had Nike on run.

In recent years, Ballinger has been writing a PhD dissertation on workers rights in Southeast Asia.

But now, he’s back in it.

His new target?