For years, advocates of natural health have been hammering away at the message that soda causes diabetes and obesity. The soda industry, meanwhile, has remained in denial mode, mirroring the ridiculous position of the tobacco industry that “nicotine is not addictive.” Soda doesn’t cause diabetes, the industry claims, and it’s perfectly safe to consume in essentially unlimited quantities.

The Corn Refiners Association has joined the denial with its own spin campaign that seeks to convince people High-Fructose Corn Syrup (HFCS) is totally natural and completely harmless. HFCS is, of course, the primary sweetener used in sodas and soft drinks.

Now comes new research presented at the American Heart Association’s Cardiovascular Disease Epidemiology and Prevention annual conference in San Francisco. This new research reveals that over the last decade, soda consumption has conservatively caused:

• 130,000 new cases of diabetes
• 14,000 new cases of heart disease
• 50,000 more “life years” with heart disease over the last decade

“The finding suggests that any kind of policy that reduces consumption might have a dramatic health benefit,” said senior study author Dr. Kirsten Bibbins-Domingo (associate professor of medicine at the University of California, San Francisco).

The American Beverage Association, meanwhile, says this study hasn’t been published in a peer-reviewed medical journal yet and therefore it doesn’t count. Soda consumption doesn’t cause diabetes or heart disease, they claim, because “…both heart disease and diabetes are complex conditions with no single cause and no single solution.”