With factory farming threatening to take over the world, the crime fighting superheroes of The Meatrix are off on an extended mission, redoubling their efforts to spread the word.  

The new Meatrix site and Meatrix Presentation Kit offer free movies, buttons, stickers, postcards, magnets and lots and lots of informative handouts on issues ranging from food safety to slaughterhouse practices.

“Obviously, we prefer to use diplomacy in our efforts to educate the public,” Moopheus told reporters, at a press conference this morning at United Nations Plaza in New York.  

“Yeah, diplomacy is good,” Moopheus’s sidekick Leo added, “but we’ll do whatever it takes to stop these monstrosities.”  

Asked by a reporter if they would consider corporate espionage or government infiltration, Leo demurred after Chickity, widely perceived as the brains of the operation, elbowed him sharply in the spare ribs.   

“Hey, watch those wings,” Leo whined.

“Then watch your tongue, Porky,” she snapped.

Despite this dustup, the cow, pig and chicken are speaking with one voice about their determination to open the eyes of policymakers and the public throughout the world to the devastating health and environmental consequences of a system they say is unsustainable and unnecessary.

According to the United Nations Food and Agriculture Organization, the speed at which factory farming is spreading is significantly outpacing the ability of governments and their citizenry to oversee and regulate. A report issued in January by the organization notes, “The result has been systemic failures apparent in social exclusion, widespread environmental damage and threats to human health.”  

While developed nations, including the United States, struggle with the devastating effects of factory farms on jobs, communities and the environment, the biggest agri-businesses are racing to build more in nations where they can operate in a strictly unregulated fashion.  Among the countries currently experiencing some of the most rapid proliferation of factory farms are Argentina, Brazil, Canada, China, India, Mexico, Pakistan, the Philippines, Poland, South Africa, Taiwan and Thailand.

“There’s simply no time to waste,” Moopheus told the crowd of onlookers.  “We need to get people everywhere to take the red pill and learn the truth before it’s too late.”

At TheMeatrix.com, everything you need is just one click away – whether you want to understand the environmental and social costs of factory farms, learn what you can do to fight their explosive growth, or become an ambassador on behalf of sustainable meat and dairy products.

For additional information or to use The Meatrix in your work or classroom, please contact Director Destin Layne at info@themeatrix.com or 212-991-1834.