Nestlé announced today that it has partnered with The Forest Trust
to help build a more sustainable supply chain that will cut down the
company’s direct and indirect role in deforestation.

The Forest Trust will begin its efforts by helping the Swiss company
to dramatically reduce its use of palm oil purchased from
non-sustainable resources.

From Nestlé today:

Nestlé has already set the goal that by 2015, 100% of the
palm oil it uses will come from sustainable sources. The Company has
made strong progress toward that goal; 18% of its palm oil purchases in
2010 come from sustainable sources, and this is expected to reach 50% by
the end of 2011.

The company also plans on engaging The Forest Trust to help set
aggressive goals for pulp and paper sourcing as well.

Nestlé’s move today comes on the back of a rather severe backlash
stemming from a Youtube video posted by Greenpeace
back on March 17, exactly 2 months ago, calling for grassroots action
to compel Nestlé to stop buying palm oil from companies which destroy
rainforests.  In typical Greenpeace fashion, the video (embedded below) is graphic.  I would recommend not watching it
near meal or perhaps especially snack time.