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Organic Consumers Association

Big Soda Wants to Keep America Fat: Here's How to Fight Back

Scouring lobbyist filings is akin to looking into a public-policy crystal ball. What Big Business is spending on lobbying today will give you a good idea of what the next big policy fight will hinge upon.

Here's an example. In the first quarter of this year, a trade group representing the interests of non-alcoholic drink-makers called the American Beverage Association upped its lobbying expenditures by a whopping 3,785 percent over the last quarter of 2009. According to the Center for Responsive Politics, the ABA went from spending a paltry $140,000 to shelling out $5.4 million.

What are non-alcoholic beverage producers so afraid of? Two words: soda taxes.

Last year, Congress seriously discussed including a tax on sodas and other calorie-laden beverages like energy and sports drinks (diet sodas were to be exempted) in the forthcoming health care overhaul in order to help cover costs for what was then supposed to be a universal health care plan. At the time, the Congressional Budget Office estimated that the proposed nationwide 3-cent tax on sodas would generate $24 billion over four years.

The ABA and affiliated moneyed interests successfully flexed their lobbying muscles and produced a $10 million nationwide ad campaign in order to extinguish talk of a federal soda tax. Such language never made it into the bill Congress eventually passed.


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