“If you do just one thing to change the world, go organic.”

— Maria Rodale

As you look around at the environmental crisis enveloping our planet, do you ever stop and think, “What can I do?”

In

Organic Manifesto, Maria Rodale, CEO of
Rodale and granddaughter of the man who started the modern-day organic food movement, answers that question firmly:

Buy organic food.

Going organic is the single most critical (and
most DOABLE) action we can take right now to stop our climate crisis.
Every acre of ground that’s farmed organically has the potential to pull
thousands of pounds of warming greenhouse gases out of our air. Plus,
organic food is healthier for your family!

We

can and

must
create a world that is more than sustainable, that is regenerative. It
is time to begin
the process of healing our world.

In Organic Manifesto, Maria Rodale reveals the truth about organic farming. Organic farming is a real, attainable
solution to our current global climate crisis!

Organic farming can actually remove greenhouse gases from the
air
—helping to reverse the climate crisis!

Organic farming can help reduce diseases like asthma,
autism, ADHD, and even cancer—all of which are linked to farm chemicals.

The chemical companies have used advertising, lobbying, and
money to mislead
and betray us all.

Rodale counters them with five solutions
that could save our planet. What it will take—from government,
industry, and all of us—to shift away from harmful chemicals and embrace
healthier, organic ways of growing food.

About the
Author

Maria Rodale is
the CEO and Chairman of Rodale Inc., the world’s leading multimedia
company with a focus on health, wellness, and the environment, as well
as the largest independent book publisher in the United States. Rodale
reaches 70 million people worldwide through brands such as

Prevention
and

Men’s Health;
through books such as

The South Beach
Diet
and Al Gore’s

An Inconvenient
Truth
; and through
numerous digital properties. She is Editor-in-Chief of the company’s
newest online venture, Rodale.com, which features the latest news and
information about healthy living on a healthy planet, as well as her
blog, Maria’s Farm Country Kitchen.

Maria Rodale
joined Rodale in 1987, first working in circulation and
direct marketing and eventually leading the company’s in-house
direct-marketing agency. In 1998, she served as director of strategy,
where she led the strategic review, planning processes, and management
changes that refocused the company on publishing information on healthy,
active lifestyles. Rodale also led the company’s Organic Living
division, Rodale’s first integrated-brand division, where she was the
Editor-in-Chief of

Organic Gardening
and oversaw all of
Rodale’s gardening books. She joined the Rodale board in 1991 and was
elected chairman in 2007.

Rodale is the author of
three books and has won numerous awards,
including, in 2004, the National Audubon Society’s “Rachel Carson Award”
and, in 2007, the United Nations Population Fund’s “Award for the
Health and Dignity of Women.” In 2009 she was named to Pennsylvania’s
“Best 50 Women in Business” List. She is also a member of the board of
Bette Midler’s New York Restoration Project, a board member of the
Rodale Institute, and a board member of the Lehigh Valley Health
Network.

Maria Rodale lives in an ecologically
friendly house in Bethlehem,
Pennsylvania, with her husband and three children.

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Organic Manifesto

In her book

Organic Manifesto,
Maria Rodale explains why demanding organic is a much-needed solution to
protect our health and heal our planet.

What you can do

Demand organic in every purchase
that you make, and tell your elected officials to stop subsidizing food
that’s making us sick. How’s that for a healthcare crisis solution?

RODALE NEWS, EMMAUS, PA—Organic
matters, to all of us. Red state, blue state, churchgoer or atheist,
soccer mom or single bachelor, what our society does to the soil (or
allows to be done to it) directly affects our health. Sure, eating
organic has long been a battle cry of environmentalists trying to
protect the land, but as more and more science is telling us, we need to
eat organic to save ourselves. As Maria Rodale, CEO of Rodale Inc. and
author of the new book Organic
Manifesto
, points out, “the planet will be fine without us.” We’re
the ones in trouble if things don’t change.

Rodale, a third-generation advocate for organic farmers and farming
practices, spent the last two years poring over peer-reviewed scientific
research, traveling all over the country to meet with and learn about
chemical and organic farmers, and interviewing the world’s leading
environmental health experts. What she found is that we’re all living in
a “great chemical experiment in which we are all guinea pigs.”

The warnings in

Organic Manifesto apply to you if
you are:

A parent.

Do you know of any mother who would purposefully feed her child a
plateful of food contaminated with residue that could lead to early
puberty, ADHD, and increased cancer risk? How about a glass of
poison-spiked water, or meat and dairy products raised in a way that
makes our medicines useless?

The levels of atrazine,
a common farm crop weed killer, routinely spike in drinking water and
are linked to learning disabilities in children, miscarriages, and
fertility problems, along with the feminization of males. Other recent
research has linked the chemical to the castration of male frogs that
live in atrazine-polluted waters, raising questions about the chemical’s
effects on human development. And there have been huge jumps in the
number of cases of ADHD, autism, asthma, diabetes, and childhood
obesity. “Scientists can’t explain why the number of children with food
allergies has increased 18 percent in the last decade,” Rodale writes.
“Is it a coincidence that the prevalence of these problems has increased
as we have increased the use of chemicals to grow our food?”

Read on to find out how your demanding organic will help protect
you and your family.

A farmer.

Chemical farmers face all the health problems listed above, but also
suffer in other ways. They are lied to by chemical companies like
Monsanto, who convince them they need genetically engineered seeds and
toxic sprays to increase yields, when this really isn’t the case at all.
Pesticides kill all the beneficial life in the soil that help store
carbon (a climate change solution), retain water (reducing runoff and
flooding during storms and storing more water for times of drought), and
keep plants healthy and more resilient against pests and diseases.
United Nations studies have found that organic farming methods increase
yields over expensive and intensive chemical methods, even in places
like food-starved Africa.
Organic farmers also earn more livable wages, according to a USDA survey.

As Rodale points out in

Organic Manifesto, perhaps nowhere
is the sad case of chemical farmers more evident than in India, where
desperate farmers, nearly run out of business because of U.S. farming
subsidies, turn tl “magic” GM (genetically modified) seeds. “After the
first year, they find out that it costs much more to maintain their
crops due to the ever-increasing prices of seeds and chemicals,” Rodale
writes. “Yet they are still plagued by insects and, like all promises of
magic, the yields are disappointing at best. Before long, the money
lenders are knocking on their doors and there is not enough revenue from
the crops to pay the debts.”

“More than 160,000 Indian cotton farmers have killed themselves in
the past decade,” she continues. “The favored method of suicide?
Ingesting chemical pesticides.”

A grocery store owner—or shopper.

Farmer’s markets are great places to find healthy, organic food, but not
everyone has a farmer’s market or backyard organic garden available
year-round. (Visit LocalHarvest.org
to find farm-direct organic food.) The more that consumers vote by
purchasing organic food, the more stores will be inclined to carry it.
If your grocery store’s organic section is scant, talk to the manager,
lay out the health risks involved with chemical food, and tell him or
her you’ll take your business elsewhere unless the situation improves.

A policy maker.

Sales of organic food and products are growing, but they still represent
just a sliver of the market. Complicating matters, the corporate
domination of soy and corn seeds (ingredients in tons of food products)
makes it impossible for all farmers to go organic tomorrow, even if they
wanted to. There just aren’t enough non-GM seeds. Science has
associated eating food grown from GM crops with an increase in food
allergies and autoimmune disease, and even

accelerated aging.
And the GM crops are built to withstand very heavy sprayings of
synthetic pesticides, chemicals that science has tied to everything from
autism, ADHD, sexual development problems, some cancers, Parkinson’s
disease, diabetes, and obesity.

To build up a bank of non-GM seeds in the next few years, we have to
take action now, Rodale told an audience at Natural Products
Expo West
in Anaheim last Friday. And that needs to start by ending
broken farming policies that reward chemical farming methods that are
poisoning us all and contributing to the healthcare crisis. Leading her
list of “Five Solutions that Might Save Us,” Rodale demands a
government ban of agricultural chemicals and GM seeds. “We
need to demand that the government stop rewarding businesses that harm
people and the planet by giving them subsidies and tax breaks and easing
regulations,” she writes in

Organic Manifesto.

Anyone else.

Our existence—our children’s existence—depends on how we farm our food.
Organic farming methods keep toxins out of our food and water, help
mitigate global climate
change
, keep GM crops—which have barely even been tested for
safety—out of the food supply, and can feed the world in a sustainable
way. “We must restore the earth’s natural ability to absorb and store
carbon,” writes Rodale. “Going organic will not only do that, it will
also heal many other major ills as well: the poisoning of our children,
our water, our wildlife, and our world.”

Visit DemandOrganic.org to learn more about how buying and
growing organic can improve your personal health and help heal the
planet. You can also become a fan of Organic
Manifesto
on Facebook, and follow Rodale’s blog, Maria’s Farm Country
Kitchen
.

Why does organic matter to you? Share your comments below, or
on Rodale.com’s
Facebook page
.