Whole Foods Market has rolled out new responsible packaging guidelines to all of its more than 2,100 body care and supplement suppliers company wide. All new body care and supplement suppliers must meet the packaging guidelines before their products can be sold in one of the company’s more than 300 locations in the U.S., Canada and the U.K.

To spearhead the change, the supermarket chain has switched to 100 percent post-consumer recycled (PCR) content bottles for several of its store-brand supplements and 365 brand body care items are packaged in bottles with 50 percent PCR content HDPE (high-density polyethylene).

A recent study from Global Industry Analysts projects that the global market for sustainable packaging will reach $142.42 billion by 2015.

Whole Foods has been working with 25 of its largest personal care product suppliers on the new guidelines since 2008, which went into effect on September 1, 2009. Suppliers were given one year to transition to more eco-friendly packaging.