Whole Foods will no longer carry Dean Foods' Silk Soy milk--instead goes with organic brands.
Last year, Silk Soy--while continuing to offer a somewhat higher-priced organic option--pushed the majority of its soy milk to "natural" (the beans still weren't genetically modified [GMO], which is great).
It was a blow to the green movement--and one that changed Silk, overnight, from the world's largest organic brand into, well, not.
Recently, I interviewed my friends at the Dean Foods-owned White Wave/Silk Soy about their decision to go "natural." To their credit, they were open about the up- and downsides.
Silk, started by one of Boulder, Colorado's natural products titans, Steve Demos, and now owned and controlled by mega-corp Dean Foods, was just dealt what must come as a pretty big blow--they've been cleaved from their strongest customer base--the conscious consumers who built Silk, back when it was owned by Mr. Demos, into a major player and first real alternative to milk.
Whole Foods Dumps So-Called 'Natural' Silk Soy
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By Waylon Lewis
The Huffington Post, September 25, 2010
Straight to the Source
