Parsing the New ‘Humane’ Food Labels

Americans face a dizzying array of food labels. There's organic, all-natural, sustainable, cage-free, whole grain, and heart-healthy, to name a few.

January 21, 2011 | Source: Grist | by Michelle Venetucci Harvey

Americans face a dizzying array of food labels. There’s organic, all-natural, sustainable, cage-free, whole grain, and heart-healthy, to name a few.

Pop quiz: Which of these is backed by legally enforceable guidelines? Answer: Only organic. (And even that one has loopholes, such as the practice of giving chickens access to outdoor spaces but not requiring that the birds actually spend any time outside.)

The rest of these labels can be interpreted by food producers in many different ways. That’s also true for “humane,” which you may have noticed is cropping up more and more.

Whole Foods recently rolled out a humane labeling system and both Safeway and Supervalu have made animal welfare pledges. Meanwhile, even Big Meat is getting in on the act — and we do mean acting. The Humane Society has filed a class-action lawsuit against Perdue for the company’s “alleged false advertising of factory farmed chicken products as ‘humane.'”