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Organic Consumers Association

Monsanto Launches Deceptive Ad Campaign in Desperate Attempt to Improve Image

For related articles and more information, please visit OCA's Millions Against Monsanto page, and our Genetic Engineering Resource page 

Monsanto has become the new Marlboro, with a new advertising campaign designed to improved its hopelessly-tarnished image. Except instead of handsome cowboys smoking cigarettes, Monsanto is plastering images of hardy American farmers and their crop fields on billboards and bus stops throughout the nation. The new ad campaign, of course, is a desperate attempt to convince the public that the company is not only working in the best interests of U.S. agriculture, but is also responsible for creating and maintaining millions of American farm jobs in the process, both of which are patently false.

Monsanto has always glowingly endorsed and self-promoted itself as the agricultural savior of the world, despite the fact that its biotechnological developments have led to far more agricultural problems than ever before. Pesticide and herbicide resistance, widespread environmental contamination, perpetual dependence on non-renewable seeds, the emergence of "superweeds", and even crop failures are included on the laundry list of genetically-modified (GM) destruction foisted on the public by Monsanto.

But the company is working overtime to cover up reality with a steady stream of deceptive marketing propaganda. Monsanto's website states:

"9 billion people to feed. A changing climate. NOW WHAT? Producing more. Conserving more. Improving farmers' lives. That's sustainable agriculture. And that's what Monsanto is all about."

It is truly amazing that a company propagating genetically-engineered, self-destructing seeds that require heavy pesticide and herbicide applications in order to grow as intended, would claim that its agricultural system is sustainable. In reality, Monsanto's technology is arguably the most unsustainable form of agriculture.


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