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The maker of bleach, Pine-Sol and other popular cleaning products announced Tuesday that it will disclose the specific preservatives, dyes and fragrances it uses in its cleaning, disinfecting and laundry products sold in the U.S. and Canada.
The Clorox Co. announcement builds on the ingredient communications program the corporation launched in January 2008, which disclosed the active ingredients in its natural Green Works line on a dedicated Clorox website. In 2009, Clorox also began listing the active ingredients of its more traditional products.
The new disclosures mark the first time a mainstream cleaning product manufacturer has disclosed all the ingredients used in all of its products -- about 200 items.
"This additional information about our products is a natural next step to take ... as we continue to drive transparency and industry leadership in the area of product ingredient communication," Clorox Chairman and CEO Don Knauss said in a statement.