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Eco-consumers are as committed as ever to shopping organic in 2011, but they’re not “buying” those all natural product labels according to a recent MamboTrack survey by Collingswood, NJ-based Mambo Sprouts Marketing, the leader in natural and organic product marketing and promotions.

Consumer skepticism over natural product labeling was a highlight of the recent Mambo- Track™ study. The company surveyed the organic buying habits of 1,000 natural product consumers to get an outlook for the coming year.

Health and natural consumers were not confident that products labeled natural truly held up to the word. One in three (34%) were either “not very” or “not at all” confident in current natural labeling. Two in three (65%) were very interested in a uniform standard to certify natural products-including ingredients and processes-that are labeled as natural.

Notably, natural and organic consumers were most likely to prefer natural labeling certification by an independent, nonprofit organization (33%) and/or a government standard (27%). Respondents were less interested in an industry/ company supported standard (23%) or retailer certification (18%).

In all, the outlook for organics remains strong. Store brand/private label organics are now mainstream with virtually all (96%) consumers buying these products; 57% plan to maintain and 4 in 10 (39%) will increase spending in 2011.