Organic Spies made news by releasing information on the financial interests and campaign contributions of the companies that are represented on the OTA board, but the underlying story of Food Inc.'s efforts to co-opt and water down organic, while protecting their interest in industrial agriculture's GMOs and factory farms, goes back to very start of the National Organic Program.
A case in point is Oregon's Measure 27 (2002), the first ballot initiative effort to require food companies to label products that contain genetically modified ingredients. The Organic Trade Association ostensibly supported the measure, but didn't chip in financially.
The food and crop-biotechnology industries raised a war chest to fight the ballot measure. Ironically, some of these companies already had stakes in organic and some had subsidiaries that were members of OTA.
General Mills (currently represented on the OTA board by Craig Weakly of Small Planet Foods), H.J. Heinz Co. (invested in the Hain-Celestial Group), PepsiCo (Tropicana and Quaker produce a few organic products), and Kellogg's (owns Kashi), joined a coalition of corporate giants - the "Coalition Against the Costly Labeling Law" - including chemical makers Monsanto and DuPont, agribusiness ConAgra, food processor Sara Lee, the pesticide lobbying group CropLife and the junk food lobbying group the Grocery Manufacturers Association, in spending some $5.5 million to defeat mandatory GMO labels.
By contrast, the pro-label group, Oregon Concerned Citizens for Safe Foods, raised only about $100,000 in cash, loans and in-kind contributions and had already spent about $72,000 to collect signatures, when Food Inc. rolled in with $5.5 million to spend on advertising. The Safe Foods group's largest contributor was Mel Bankoff, founder of Emerald Valley Kitchen Inc., a Eugene, OR organic food company, who gave $47,500, most of it in loans, state records show. The second largest donor was the Organic Consumers Association.
In 2005, the same companies that worked through the Grocery Manufacturers Association to defeat the Oregon GMO Truth-In-Labeling ballot measure worked through the OTA to execute a sneak attack on organic standards. As Melanie Warner of the New York Times reported:
- Senate and House Republicans on the Agriculture appropriations subcommittee inserted a last-minute provision into the department's fiscal 2006 budget specifying that certain artificial ingredients could be used in organic food.
- The Organic Trade Association, an industry lobbying group that proposed the amendment and spent several months pushing for its adoption, says that the measure will encourage the continued growth of organic food.
- Some advocacy groups, however, say the amendment will weaken federal organic food standards, first established under a 1990 law. Ronnie Cummins, national director of the Organic Consumers Association, calls the initiative a "sneak attack engineered by the likes of Kraft, Dean Foods and Smucker's."
- One of the lobbyists for Altria, Kraft's majority owner, Abigail Blunt - the wife of Representative Roy Blunt, Republican of Missouri, who recently became interim House majority leader after Tom DeLay of Texas resigned from the post - has been working on the issue, the company says.
- Dean Foods' subsidiary Horizon Organic and the J.M. Smucker Company, the owner of Knudsen and Santa Cruz Organic juices [Dean & Smucker are currently represented on the OTA board by board president Julia Sabin, VP, Smucker Natural Foods, Inc., and Kelly Shea, VP, WhiteWave Foods], said they supported the work by the Organic Trade Association, which represents both large and small companies in the business, but did no lobbying on their own.
- Organic advocates and food marketing experts said the introduction this month of new "natural" products by an organics division of Dean Foods is the latest sign that the value of the USDA label has eroded. The yogurt and milk products will be distributed under the Horizon label and marketed as a lower-priced alternative to organic products.
- Congress adopted the organics law after farmers and consumers demanded uniform standards for produce, dairy and meat. The law banned synthetics, pesticides and genetic engineering from foods that would bear a federal organic label. It also required annual testing for pesticides. And it was aimed at preventing producers from falsely claiming their foods were organic.
The USDA created the National Organic Program in 2002 to implement the
law. By then, major food companies had bought up most small, independent
organic companies. Kraft Foods, for example, owns Boca Foods. Kellogg
owns Morningstar Farms, and Coca-Cola owns 40 percent of Honest Tea,
maker of the organic beverage favored by President Obama. ...
- The Organic Trade Association, which represents corporations such as Kraft, Dole and Dean Foods, lobbied for and received language in a 2006 appropriations bill allowing certain synthetic food substances in the preparation, processing and packaging of organic foods, creating conditions for a flood of processed organic foods.
It also explains why, by 2008, organic food sales accounted for approximately 3.5 percent of all food product sales in the United States, but the percentage of U.S. organic production has remained low, at 0.7 percent of U.S. cropland and 0.5 percent of U.S. pasture, and the US organic market is reliant on imports from countries like China where the rules are more difficult to enforce.
It's time the OTA was led by organic companies whose real stake is in U.S. organic agriculture. The OTA should adopt rules that reserve a majority of slots on the Board for 100% organic companies and farmers without conflicts of interest.
Once the OTA has stronger organic leadership, it will be able to advocate for stronger policies to strengthen organic standards, increase domestic organic production and protect organic from genetic contamination.
OTA has a 2003 policy statement in support of a moratorium on genetically modified organisms in agriculture and for mandatory GMO labels, and OTA staff members have been active participants in anti-GMO efforts.
But, it's clear that OTA member companies owned by Food, Inc., including those on the OTA board, haven't put their money where OTA's mouth is on the GE issue.
Mandatory GMO labels is the only viable strategy to deprive Monsanto of market share and reduce the risk that our organic seed stocks will be permanently contaminated with Monsanto's modified DNA.
Unfortunately, in our corporate-controlled pay-to-play system, passing mandatory GMO labeling laws in Congress, state legislatures, or through ballot measures takes money. As the Organic Spies documentary points out, OTA's Food Inc. members spend plenty of money on politics. The trouble is, it's going to politicians and lobbying groups that support approval of new GMOs and oppose mandatory GMO labels.
The only way for OTA to become truly effective is to demand of all of its members to invest in the campaign for mandatory GMO labels.
Silk spent $29.1 million to advertise in major media in 2009.
Horizon Organic's advertising budget totaled $10.9 million in 2007, $9.3 million in 2008, $9.5 million in 2009 and $10.2 million last year.
They could also start leading by example. What if the OTA required all member companies to adopt voluntary GMO labels?
Smucker's, which sells 6 flavors of organic preserves and two flavors of organic peanut butter, would have to label their non-organic ice cream toppings, jams, butters, waffles, syrups and pastries, as "made with GMO high fructose corn syrup," "GMO trans fats," and "GMO sugar." The same would go for their Adams, Laura Scudder's and Dickenson's brands, which sell organic peanut butter and jams, but also sell varieties made with GMO hydrogenated vegetable oils and high fructose corn syrup.
Dean Foods would have to reveal to consumers which brands of its milk were produced with the use of GMO bovine growth hormone. A few of their milk brands are produced without artificial growth hormones (Alta Dena, Barber's Dairy, Berkeley Farms, Brown's Dairy, Creamland Dairy, Country Fresh, Gandy's, Garelick, Horizon, Dean's, Oak Farms Dairy, Organic Cow, Land O' Lakes, Lehigh Valley, Mayfield, McArthur, Meadow Brook, Meadow Gold, PET, Schepps, Swiss, T.G. Lee, and Tuscan), but they don't make that claim for Broughton Dairy, Friendship Dairy, Louis Trauth Dairy, Price's, Purity, Reiter, Robinson, or Shendandoah's Pride. The latter brands would have to be labeled "from cows injected with genetically engineered bovine growth hormones," and all of their non-organic brands would have to admit coming from "cows raised on feed made with GMO soy, corn, cottonseed and alfalfa." Dean Food's International Delight Non-Dairy Creamer would have to label its GMO corn syrup.