DuPont Joins $20 Million PR Campaign to Defend Biotech and Chemical Ag

DuPont today joined an effort to bolster the image of agriculture and enhance public trust in the U.S. food production system. The initiative is led by the U.S. Farmers & Ranchers Alliance (USFRA), a new initiative represented by more than 40 of...

June 13, 2011 | Source: PR Web | by

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DuPont today joined an effort to bolster the image of agriculture and enhance public trust in the U.S. food production system. The initiative is led by the U.S. Farmers & Ranchers Alliance (USFRA), a new initiative represented by more than 40 of the leading farmer- and rancher-led agricultural organizations.

The USFRA was established in October 2010 and represents farmer and rancher organizations that reach nearly all aspects of U.S. agriculture. The Alliance will work to increase the role of U.S. farmers and ranchers as the voice of animal and crop agriculture on local, state and national food issues. It also will serve as a resource to food companies on the benefits of modern production agriculture and work with leading health, environmental and dietary organizations.

“DuPont is proud to support the U.S. Farmers & Ranchers Alliance as they bring together an unprecedented group that crosses all boundaries in modern agriculture with a single goal of building understanding about the dependable, abundant supply of food produced by today’s farmers and ranchers,” said DuPont Executive Vice President James C. Borel. “There is an increased need to reinforce the importance of agricultural contributions and its value to society, and promoting the merits of a career in agriculture also are essential to recruiting tomorrow’s farmers and innovators.”