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US accreditation body Fair Trade USA is to review changes it planned to make its labeling policy after complaints from another organization in the sector.
Fair World Project (FWP), a campaign of the Organic Consumers Association, claimed Fair Trade USA's (FTUSA) new standards for accreditation "hoodwink consumers into believing they are supporting social change".
From January, FTUSA will stipulate that products must contain 10% certified fair trade ingredients to carry the FTUSA "Fair Trade Certified (Ingredients)" mark and 25% to carry the "Fair Trade Certified" mark.
However, the plans have drawn criticism from the FWP, which said it would not recognize FTUSA as a reputable fair trade certifier unless it reverses its proposed standards.
Now FTUSA is conducting a "full review" of its plans in light of the FWP's comments.