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ESCONDIDO, Calif. – After marching 313 miles from New York City to Washington DC demanding labeling of Genetically Engineered foods also known as Genetically Modified Organisms (GMOs), Dr. Bronner’s Magic Soaps has returned home to Escondido and will host a special public event on why GE foods must be labeled. The educational and foamy event will be at Dr. Bronner’s manufacturing plant located at 2751 Auto Park Way, Escondido on Sunday, November 20 from 12 noon to 5 p.m.

Dr. Bronner’s joined a diverse coalition of organizations and individuals who marched in direct response to President Barak Obama’s unfulfilled campaign promise to “let folks know whether their food has been genetically modified.”  The Right2Know March mobilized thousands of people over nearly three weeks of marching.  Photos and videos from the march can be found at Right2KnowMarch.org.

The entire community is invited to enjoy organic and fair trade foods provided by the ALL-ONE Kitchen and Evolution Juice.  People of all ages will have the opportunity to experience the ALL-ONE Ark interblastive organic foaming experience.  Entry is free, and there will be changing rooms provided. Participants should bring their own bathing suits and towels.  All Dr. Bronner’s Magic Soap products will be on sale at the event.

Genetically engineered food includes any meat, grain, fruit or vegetable in which the DNA has been artificially altered by introducing foreign genes from other plants, animals, viruses, or bacteria, usually in order to produce a foreign substance in that food.   For example, a bacterial gene produces insecticide in “Bt Corn” or a compound that enables high doses of weed killer to be applied to “Roundup Ready Soy”. Eel genes are being inserted into salmon to increase growth.  Scientists around the world have raised concerns about the safety of long-term ingestion of these foods.