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Have you ever considered what that rotten food in your refrigerator costs? The average American family of four throws out an estimated $130-175 per month in spoiled and discarded food. That’s real money going straight into the garbage or compost bin instead of paying off your credit card bills.

Don’t get me wrong – I love compost. It’s just not the best use of the staggering amount of resources that are needed to grow all the food that never even gets eaten, including the money you spent to buy it. If you don’t eat half of that $10 fish, that’s $5 you’re throwing away.

Collectively, we consumers are responsible for more wasted food than farmers, grocery stores, or any other part of the food supply chain. We’re also wasting far more food than ever before, as the average American today wastes 50 percent more food than 40 years ago. The truth is the implications of our wasteful habits with food are just not on most of our radars.

However, our British friends across the pond have demonstrated that with some basic public awareness, we can make big strides in food waste reduction. A public awareness campaign in the United Kingdom has been stunningly successful in reducing household food waste by 18 percent [PDF] in just five years. Doing the same here would mean hundreds of dollars in savings for the average family.