For related articles and more information, please visit OCA's Genetic Engineering page, Millions Against Monsanto page, and our Myth of Natural page.
For some, Whole Foods is a god-send - a convenient, well-stocked supermarket filled with a trustworthy, if somewhat overpriced, mix of natural and organic foods. For others, Whole Foods is a symbol of capitalism's ills, a cornerstone of the "Industrialized Organic" complex that is contributing to the death of the small farmer.
Most people I know lie somewhere in the middle: they can't deny the appeal of a one-stop-shop for their healthy yuppie lifestyles, but they're skeptical of how conscience-friendly a company can be once it's grown into a publicly traded corporation. In this week's Behind the Label, we take a look at the good and the bad of Whole Foods, with a particular focus on its in-house 365 Everyday Value brand.
If you're a natural foodie on a budget, you're probably familiar with 365 Everyday Value, which encompasses a range of products from butter to body wash to balsamic vinegar. 365 products tend to be basic in nature and cheaper than their shelf-mates. But how trust-worthy are they?
Investigating The Sustainability Claims Behind Whole Foods' 365 Everyday Value Brand
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By Jessica Marati
Eco Salon, May 23, 2012
Straight to the Source
