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Today, the California “Yes on Proposition 37” campaign pledged to make history with an ambitious plan to organize one million Californians who want the right know what’s in their food.

The campaign tapped into a deep grassroots passion for knowing what’s in our food and created a statewide network of thousands of volunteers who helped quickly qualify the measure for the November ballot. The initiative, which calls for simple labels on foods that have been genetically engineered, collected almost a million signatures in just 10 weeks.

“No other election campaign we know of has mobilized so many voters so quickly with such a huge network of volunteers,” said Stacy Malkan, a spokeswoman for Yes on 37. “This is a powerful people’s movement. Californians are demanding the right to know what they are eating and feeding their children.”

Now the Yes on 37 Campaign has set the ambitious goal of organizing One Million More Californians for the Right to Know what they are feeding their families.