Thank You!
Search OCA:
Get Local!

Find Local News, Events & Green Businesses on OCA's State Pages:

OCA News Sections

Organic Consumers Association

From Greenwashing to Workerwashing

For related articles and more information, please visit OCA's Politics and Democracy page and our Fair Trade & Social Justice page.

Big Industrial Ag pretends to go organic. PC behemoths mimic Apple products. Barack Obama goes to the right of the Republicans on civil liberties. Mitt Romney suddenly portrays himself as a left-leaning moderate on immigration. It seems no matter the arena, the most cliched move in corporate and political combat is to co-opt an opponent's message, expecting nobody to notice or care.

But as inured as we are to this banality, it's still shocking to see Corporate America transform the message of organized labor into a sales pitch for ... Corporate America. Yes, according to The New York Times last month, that's what's happening, as new ads are "tapping into a sense of frustration among workers to sell products."

One spot for the Las Vegas Convention and Visitors Authority (read: the casinos) shows a woman climbing onto her desk to demand a vacation. Another for McDonald's implores us to fight back against employers and "overthrow the working lunch." Still another for a Coca-Cola subsidiary seizes on the stress of harsh working conditions to create buzz for a branded "Take the Year Off" contest.

"Marketers are adopting the theme of workers' rights at a time when unions themselves are confronting declines in membership and influence," notes the Times. "In effect, some labor experts say, they are turning a pro-worker theme on its head to serve the corporate interest."

In one sense, this is good news for organized labor - at a moment when unions are under assault, the ads reflect polls showing persistent mass support for both the concept of worker solidarity and the economic outrage voiced by worker protests. Indeed, companies wouldn't be echoing such themes if they didn't know they were wildly popular.   


>>> Read the Full Article

For more information on this topic or related issues you can search the thousands of archived articles on the OCA website using keywords: