GMO Food Labeling Campaign Broadcasts First Ad, Challenges Corporate Product Safety Claims

The Yes on 37 Right to Know Campaign launched its first TV ads this week. In November, Angelenos will vote on the grassroots ballot initiative Proposition 37, which would require labeling of genetically engineered foods and a restriction on foods...

August 30, 2012 | Source: LAist | by

 
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The Yes on 37 Right to Know Campaign launched its first TV ads this week. In November, Angelenos will vote on the grassroots ballot initiative Proposition 37, which would require labeling of genetically engineered foods and a restriction on foods that can be advertised as “natural.”

Earlier this week, The Sacramento Bee reported: “The 30-second ad – which will run in select online news venues and on broadcast and cable television stations in major California media markets for 10 days – presents the history of notoriously inaccurate corporate health claims, including falsehoods from some of the very same corporations now funding the No on 37 campaign.”