Oakland: The Yes on 37 California Right to Know Campaign today launched its first radio spots of the fall campaign -- announcing a six figure ad buy that will connect California voters to the importance of knowing what's in the foods they eat for breakfast, lunch and dinner every day.
Breakfast Ad: http://youtu.be/qWBps-4hqJ8
Lunch Ad: http://youtu.be/MkKlBRnF_0o
Dinner Ad: http://youtu.be/CDvtUAmNBWU
The sixty second ads will air across the Los Angeles, Sacramento, San Francisco and San Diego media markets, to coincide with meal times. Full text of the ads has been pasted at the bottom of this release.
"Many Californians eat genetically engineered foods every day, but don't know it," said
Yes on 37 Media Director Stacy Malkan. "With a
growing body of research linking GMOs to health problems, and intensifying debate amongst scientists as to their safety, these ads make a simple yet
powerful point -- Californians have the right to know what's in the food they are eating every day, and the right to choose whether to feed it to their
families. Proposition 37 gives us that right by requiring GMOs to be clearly labeled."
Today's ad launch follows the Yes on 37's first TV ad, which chronicled the long pattern of false consumer health claims made by the leading backers of the No On 37 campaign -- which have included vouching for the safety of DDT, Agent Orange, and cigarettes.
"As more people learn about this initiative and the dubious credibility of the pesticide and junk food companies spending $27 million to keep them in the dark, the momentum behind our historic grassroots campaign for common sense food transparency continues to grow," Malkan added.
A new poll released today by Pepperdine University has the Yes on 37 Campaign at
67% support - up 41 points over the opposition.
Joined most recently by national grocery retailer Whole Foods, the City Councils of Berkeley and Pacifica, the North County Times and the Humboldt County Board of Supervisors, more than 2,000 groups have now joined the Yes on 37--California Right to Know Campaign - a diverse coalition that includes media outlets, elected officials, food manufacturers and retailers, and leading consumer, environmental, farming, health, women's, faith-based, political and labor organizations.
RADIO AD TEXT
Yes on 37---"Breakfast"--:60 Radio Spot Text, http://youtu.be/qWBps-4hqJ8
"That perfectly cooked egg
Or just a hot cup of coffee
Maybe breakfast is a full bowl of cereal and some fresh orange juice.
But whatever you're eating - you want to know what's in your food.
That's why so many of us - from the California Nurses to Sierra Club to the Consumer Federation of America say "YES" to Proposition 37.
37 just gives us the right to know if genetically engineered ingredients are in our food. Prop. 37 puts simple information on packaging so we know what
we're really eating. These genetically engineered foods are
already labeled in nearly 50 other countries.
We just want the right to know what's in
our food. Join us in voting YES on 37.
Yes on 37--"Lunch"--:60 Radio Spot Text, http://youtu.be/MkKlBRnF_0o
"One of the most important decisions at work today?
What's for lunch!
Maybe that quick slice of pizza and a cold soda.
Or the salad bar.
Or maybe even that sandwich made with love this morning.
But whatever sounds good - we want to know what's actually in our food.
That's why so many of us support Proposition 37. Farmers, consumer groups, nurses, doctors - the list goes on and on.
Prop. 37 is simple. It gives us the right to know if our food has been genetically engineered. It puts clear information on food packages so we know what's
in our food.
Experts are still debating if foods modified with DNA from other plants, animals, bacteria and even viruses are safe. But while the debate goes on - we all
have the right to make an informed choice.
Yes on Prop. 37 - because we have the right to know what's in our food!
Yes on 37--"Dinner"--:60 Radio Spot Text, http://youtu.be/CDvtUAmNBWU
"The end of the long day. But there is something to look forward to…
Salmon - grilled, baked or pan seared with just a dash of lemon.
Corn - that special recipe you're never going to share with your sister.
But whatever you're eating - you want the right to know what's actually in your food.
That's why so many of us support Proposition 37. We just want to know what we're feeding our families.
Prop. 37 puts clear information on food packages so we know if our food has been genetically engineered.
The same big corporations making billions selling foods modified with DNA from other plants, animals and even viruses are now spending millions to hide
that information from us - even though they already provide this information on labels in nearly 50 other countries.
But we say Yes on 37 - because we have the right to know what's in our food!
Paid for by Yes on 37 For Your Right to Know if Your Food Has Been Genetically Engineered. Supported by Consumer Advocates, Makers of Organic Products and California Farmers. Major funding by Mercola.com Health Resources LLC and the Organic Consumers Fund."