Conventional Farmer: Labeling is a Win-Win

A new and unexpected voice has come out in support of Proposition 37, the California Right to Know ballot initiative to label genetically modified organisms (GMOs). Troy Roush, an Indiana farmer featured in the 2009 documentary Food, Inc., grows...

September 26, 2014 | Source: Fix Food | by

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A new and unexpected voice has come out in support of Proposition 37, the California Right to Know ballot initiative to label genetically modified organisms (GMOs). Troy Roush, an Indiana farmer featured in the 2009 documentary Food, Inc., grows GMO corn and soybeans.  He also agrees with 65 percent of Californians who believe consumers have the right to know what’s in their food.

Troy’s message from Food, Inc. in 2009 remains true today: Let the market decide. If consumers demand healthy food, farmers will grow more of it. Supply and demand, pretty simple.

Central to that idea is transparency, but industry would rather determine how food is produced in this country and not let consumers decide for themselves. That’s why

agrichemical companies like Coca-Cola, Pepsi and the “Big 6” pesticide/seed companies have spent over $32 million to fight Prop 37. They also know that an estimated 70 percent of processed foods contain GMO ingredients and that genetically engineered salmon and the non-browning “Arctic Apple” are on the horizon, whether consumers like it or not.