For related articles and more information, please visit OCA’s All About Organics page and our Breaking The Chains page.

It’s a tired old refrain you’ve probably heard before: “Industrial agriculture is the only way to feed the world.” Even if you shop at your weekly farmers market, and love your local kale and carrots, maybe you also secretly worry: Are you cursing people to more hunger around the world for your organic proclivities?

Well, folks, the research is in. Study after study is showing the opposite is true: we can only ensure a well-fed world if we start shifting away from an agricultural system dependent on fossil fuels, mined minerals, and lots of water-all of which will only get more costly as they run out. Some of the most esteemed global institutions have documented that the best way to fight hunger-and grow food abundantly-is to go for organic and ecological production methods and get people eating whole, real food again.

So if we have scientific consensus, why don’t we have more public consciousness? You can find the answer in the marketing budgets of Big Ag. Thanks to well-funded, multi-decade communications campaigns by the very corporations profiting from chemical agriculture, many of us are still in the dark about the true costs of industrial agriculture and the true potential of sustainable agriculture.