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Organic Consumers Association

Whole Foods Caught in GMO Marketing Deception, False Advertising - Here's the Proof

For related articles and more information, please visit OCA's Genetic Engineering page, Millions Against Monsanto page and our California News page.

A bombshell investigative video just released by Infowars.com has exposed what can only be called false and misleading advertising by Whole Foods. It all began when InfoWars reporters Aaron Dykes and Melissa Melton visited Whole Foods last week to try to find out what customers thought about Whole Foods stores selling so many unlabeled genetically modified foods. That fact was recently admitted by Whole Foods in its own blog post.

As you can see in the video, some customers were shocked to discover that Whole Foods sells GMOs in their store. The majority of Whole Foods customers, it turned out, had no idea the company was selling GMO.

While talking with customers on camera, Aaron Dykes and Melissa Melton were approached by a Whole Foods executive named Libba Letton. She handles investor relations with Whole Foods, and she's also in charge of food safety. In an on-camera interview, she admitted that Whole Foods stores do sell unlabeled GMOs, but her justification for that was that stores everywhere are selling unlabeled GMOs.

As she stated on camera (see video, below):

"Unless a store is all organic, every store in the country sells unlabeled genetically modified [foods]." - Libba Letton, Whole Foods Market Inc.

On the issue of GMOs, then, Whole Foods is no better than Safeway, or Kroger or even Wal-Mart.

But then Libba said something that will no doubt haunt her and the entire Whole Foods executive team for years to come:

"I don't think that Whole Foods does anything to try and make people think that we don't have food with GMOs in them," she said on camera.



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