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Can Campaign Ads Convince Voters Not to Care What's In Their Food?

For related articles and more information, please visit OCA's Genetic Engineering page, Millions Against Monsanto page and our California News page.

California's Proposition 37, a ballot initiative that would require labeling food that includes genetically modified ingredients, is only partly a referendum on the public's trust of GMOs. It's also a simple right-to-know issue. If passed, it would demonstrate growing political power in the food movement. But if the last two weeks are any indication, this campaign is shaping up to be more about the place of money in politics than the importance of labeling.

The opposition, headed by agricultural biotech companies and with support from many food corporations, has spent a million dollars a day on advertising this month, according to the pro-labeling California Right to Know campaign -- which has raised just $5.5 million, compared to the opposition's $35 million. 

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