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Organic Consumers Association

Payback Time! Boycott the Brands that Helped Kill Prop 37

  • By Ronnie Cummins, Director
    Organic Consumers Association/Organic Consumers Fund, November 15, 2012

TAKE ACTION: Join the Boycott!

They stomped on our right to know. Now it's time to get even.

Prop 37, the California Right to Know GMO labeling initiative, was narrowly defeated last week thanks to a relentless, deceitful $46-million advertising blitz. Among the largest bankrollers of the NO on 37 campaign were huge multinational food and beverage companies whose subsidiaries make billions  selling some of your favorite organic and "natural" brands.

Brands like Kashi. Honest Tea. Naked Juice. Muir Glen and Morningstar Farms.

It's time to boycott the companies whose dirty money confused and scared millions of California voters into voting No on Prop 37.  It's time to plaster their facebook pages with this message: We won't support you until you support us. It's time to call their consumer hotlines, complain to their store managers. It's time to tarnish their holy organic and natural images, to expose their hypocrisy and greed.

It's time to raise a little hell.

The OCA is calling on all consumers to boycott these 10 organic and natural traitor brands:

• PepsiCo (Donated $2.5M): Naked Juice, Tostito's Organic, Tropicana Organic • Kraft (Donated $2M): Boca Burgers and Back to Nature • Safeway (Member of Grocery Manufacturers Association, which donated $2M):"O" Organics • Coca-Cola (Donated $1.7M): Honest Tea, Odwalla • General Mills (Donated $1.2M): Muir Glen, Cascadian Farm, Larabar • Con-Agra (Donated $1.2M): Orville Redenbacher's Organic, Hunt's Organic, Lightlife, Alexia • Kellogg's (Donated $791k): Kashi, Bear Naked, Morningstar Farms, Gardenburger  • Smuckers (Donated $555k): R.W. Knudsen, Santa Cruz Organic • Unilever (Donated $467k): Ben & Jerry's • Dean Foods (Donated $254k): Horizon, Silk, White Wave

Tell these companies that if they want your loyalty - and your grocery dollars -  they must do two things:

1.  Speak out publicly in favor of the pending GMO Labeling Ballot Initiative (I-522) in Washington State in 2013, as well as the pending GMO labeling bills coming up in Vermont and other states.

2. Contribute as much or more money to the Yes on I-522 Campaign in Washington than their parent corporations spent to defeat Prop 37.

Prop 37 was narrowly defeated, by dirty money and dirty tricks. But it spawned a huge, national consumer movement that is fired up and more determined than ever to fight this battle until we win the right to know if our food has been genetically modified.  We're already collecting signatures in Washington State, talking to legislators in Vermont and Connecticut. A 30-state coalition is formulating a plan to collaborate on GMO-labeling laws and initiatives.

You are a part of this movement, and today we're calling on you, on the millions of consumers who were outraged by the NO on 37's dirty campaign, to send a clear message to the traitor brands who helped kill Prop 37, in the only language they understand: lost profits and lower sales.

TAKE ACTION: Join the Boycott!

Download your wallet-sized boycott guide.

Download a poster-sized boycott guide.


Read the Press Release

See which organic brands helped defeat Prop 37

See a comprehensive list of all the food brands that helped defeat Prop 37

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