On November 6, in the wake of one of the most expensive and scurrilous smear campaigns in history, six million voters scared the hell out of Monsanto and Big Food Inc. by coming within a razor’s edge of passing the first statewide mandatory labeling law for genetically modified organisms (GMOs).

Prop 37, a citizens’ ballot initiative that would have required the mandatory labeling of billions of dollars of genetically engineered (GE) foods and put an end to the routine industry practice of fraudulently marketing GE-tainted foods as “natural” or “all natural,” lost by a narrow margin of 48.6% to 51.4%. Opponents couldn’t claim anything close to a landslide, even though they outspent the pro-labeling campaign almost six to one.

The Grocery Manufacturers Association (GMA) immediately put a happy face on the narrow victory, repeating its tired old propaganda in a public statement: “Proposition 37 was a deeply flawed measure that would have resulted in higher food costs, frivolous lawsuits and increased state bureaucracies. This is a big win for California consumers, taxpayers, business and farmers.”

But Jennifer Hatcher, senior vice president of government and public affairs for the Food Marketing Institute, came closer to expressing the real sentiments of the big guns who opposed Prop 37, a measure she had previously said “scared us to death,” in her official statement:

“This gives us hope that you can, with a well-funded, well-organized, well-executed campaign, defeat a ballot initiative and go directly to the voters. We hope we don’t have too many of them, because you can’t keep doing that over and over again . . .”.