ORCA to Attack ‘Natural’ Products Intentional Mislabeling
March 7, 2013 |
Organic Consumers Association
FOR IMMEDIATE RELEASE
March 7, 2013
CONTACT: Organic Consumers Association, Katherine Paul
katherine@organicconsumers.org, 207.653.3090
ANAHEIM, Calif. – The million-strong Organic Consumers Association (OCA), North Americas leading watchdog over organic and fair trade standards, announced today at the national Expo-West Natural Products convention, along with its allies in the organic and natural health community, a new nationwide campaign: the Organic Retail and Consumer Alliance (ORCA). This new alliance of public interest groups and food producers and retailers, including co-ops, natural food stores, farmers markets, Community Supported Agriculture (CSA) buying clubs and wholesalers, will aggressively promote organic food and products, and expose and eliminate the misleading practice of natural labeling and marketing that has slowed the growth of Americas $30-billion dollar organic sector.
Routine mislabeling and marketing has confused millions of U.S. consumers, and enabled the so-called natural foods and products sector to grow into a $60-billion dollar a year powerhouse, garnering twice as many sales in 2012 as certified organic products, said Ronnie Cummins, OCAs National Director. By exposing these misleading tactics, and promoting truth-in-labeling, we believe we can rapidly grow sales of certified organic and authentically natural food and products.
Polls and surveys indicate that the majority of Americas health- and environmentally conscious consumers are confused about the qualitative difference between organic foods and items and so-called natural products. The majority of consumers believe, contrary to fact, that the cheaper foods, supplements, body care, clothing, and other products bearing the natural label are almost organic, while many consumers actually believe that the all natural label means a product is better than organic.
This is outrageous, said Cummins, given that organic food and products, by law and by third-party certification, are produced without the use of synthetic pesticides and chemical fertilizers, animal drugs, genetically modified organisms (GMOs), irradiation, nanoparticles, or sewage sludge, whereas so-called natural products are unregulated.
ORCA members will use a combination of public education, marketplace pressure, boycotts, class action lawsuits and state legislation to end misleading labeling practices in the natural products sector. Member will agree to:
¢ Promote organic foods and products, especially local and regionally produced organic, as well as products in transition to organic, rather than so-called “natural” products. (Transition to organic means a producer has signed a contract with an accredited organic certifier to begin making the transition to organic.)
¢ Promote truth-in-labeling by demanding signed, legally binding affidavits from natural product and ingredient suppliers stating whether or not their products contain genetically engineered ingredients. Voluntarily label or inform consumers about which natural or conventional brands or products contain GMOs.
¢ Educate customers and the public about the qualitative superiority of organic and truly natural products (i.e. 100% pastured and free-range meat and animal products), as opposed to bogus natural products, which in most cases are no different than conventional chemical-intensive, factory-farmed products.
Public interest organizations, producers, and retailers wishing to join the Organic Retail and Consumer Alliance should contact the Organic Consumers Association by email: patrick@organicconsumers.org or telephone: 218-226-4164.
For press inquiries, please contact Katherine Paul by email: katherine@organicconsumers.org or phone: 207.653.3090
The Organic Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The Organic Consumers Fund is a 501(c)4 allied organization of the Organic Consumers Association, focused on grassroots lobbying and legislative action.