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The Future of Big Chicken

  • Georgia's orchestrating a makeover of the world's most popular meat. Which gamble will determine the future of chicken?
    By Wyatt Williams
    Creative Loafing, June 27, 2013
    Straight to the Source

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About a year ago, chef Shaun Doty called to tell me about the future of chicken. He was organizing a trip with a handful of chefs from Atlanta to South Georgia for a tour of an innovative new chicken-farming program. He promised an operation that would be unlike anything I'd ever seen, a farm that had retooled each step of the process with humane practices and environmental forethought and turned chicken farming, a notoriously dirty industry, into something pleasant and forward thinking.

"The real deal, bro," he said. "This is the way it should be done." He also promised some skeet shooting and quail hunting and a lot of bourbon. I told him I was in.

In the months since that trip, it has become clear that Doty isn't the only person in Georgia looking toward the future of chicken.

To call chicken farming in Georgia "big business" is to risk understatement. The United States raises more chicken than any country in the world; Georgia raises more chicken than any state in the country. Last year, more than six billion pounds of chicken meat were processed in the state, the product of 1.2 billion heads of chicken. If Georgia were a country unto itself, it would have the sixth largest chicken industry in the world, behind China and Brazil.

An average slaughterhouse here can kill and process nearly a quarter-million chickens in a workday. At any given moment, there are more than 240,000,000 chickens living here, almost 25 times Georgia's human population. Two of the state's biggest universities, the University of Georgia and Georgia Institute of Technology, have departments devoted to poultry science and food processing, where new technologies to raise, kill, and process chickens at ever faster and more efficient rates are being developed. The International Poultry Expo, held each year in Atlanta, is the world's largest convention for the poultry and egg industries. When Gainesville, Ga., erected a monument to being the "Poultry Capital of the World," the Chamber of Commerce was not just being cute and Southern and boastful. It was telling the God's honest truth.

Poultry contributes an estimated $18.4 billion to Georgia's economy annually and most people that I've met in the industry have a plan to get a larger slice of that pie. For the past century, earning more has meant engineering ways to produce more chicken meat in less time. Unsurprisingly, that's led to a dirty, environmentally unsustainable, and very profitable business.

Now, big chicken is looking to do a makeover. A few farms are opting to raise chickens under open skies and in grassy fields, rather than the dank warehouses that are the industry standard. Companies that formerly pumped chickens full of drugs are advertising slogans such as "HORMONE FREE," "NO ANTIBIOTICS ADMINISTERED," "ALL VEGETARIAN DIET." Nonprofits are lobbying for more regulations, trying to curb the massive ecological damages that come along with the massive profits. Some chefs, including Doty, have their fingers crossed that chicken, long considered a budget protein, can be reintroduced to consumers as a meat of notable provenance worth spending real money on. You can see this shift in any number of places, but if you're going to start anywhere, you might as well start here in the chicken capital of the world.


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