Search OCA:
Get Local!

Find Local News, Events & Green Businesses on OCA's State Pages:

OCA News Sections

Organic Consumers Association

FOOD BABE TV: Do You Eat Beaver Butt?

For related articles and more information, please visit OCA's Health Issues page and our Myth of Natural page.

I am very excited to announce the launch of Food Babe TV. This is something I have been working on for a very long time. I want to change the way everyone thinks about their food together with you and in a very visual, fun and impactful way. I hope you enjoy the first episode below and share it with your friends and family. I'm counting on you to spread the word and tell everyone what's really in our food - let's change the world together!



Natural Flavors 101

Castoreum (or beaver butt) is just one of the ingredients that could be called a "natural flavor." But there are many other things called "natural flavors" that could be lurking in your food. We'll never know what they are because the food companies won't tell us as they consider this information proprietary.

According to the FDA, natural flavors can include:

"the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional" (21CFR101.22).

That means, the food industry can use virtually anything found in nature (including genetically engineered fruits, vegetables, meat and hidden forms of MSG derived from yeast) and label it as "natural flavors". These flavors create a false sense of reality while you are eating and give off the illusion of real food. The flavors work against you, getting you addicted to processed food using the best part of a taste or even smell. ( Who are these flavor chemists? You can learn more about them here.)

They don't want you to have the full essence of the strawberry - they want you to only experience the best 1 millionth part of the taste - so you get "addicted" and keep having to go back for more and more, searching continuously for gratification - eating more of that product which in turns fills Big Food Companies pockets. The Big Food Companies are "hijacking" your taste buds one by one and the FDA couldn't care less, because they allow these companies to get away with it.  


>>> Read the Full Article

For more information on this topic or related issues you can search the thousands of archived articles on the OCA website using keywords: