For related articles and more information, please visit OCA’s Clothes for a Change Campaign page.

You probably couldn’t care less about London Fashion Week, but here’s why you should: Designer Vivienne Westwood basically told people not to buy her clothes.

After her fashion show, which included T-shirts emblazoned with “CLIMATE REVOLUTION,” Westwood shared her advice about our insatiable consumer culture. Her statements seem starkly antithetical to the entire concept of fashion – buy this right now, because what you have isn’t cool anymore – but they’ll sound familiar to anyone interested in sustainability:

Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes.         

Instead of buying six things, buy one thing that you really like. Don’t keep buying just for the sake of it.

I just think people should invest in the world. Don’t invest in fashion, but invest in the world.