The label "natural" doesn't mean "all natural."
Consumers - eager to eat more healthful foods - often mistakenly view
"all natural" labels as government-backed assurances that the food is
produced without pesticides, synthetic fertilizers, antibiotics or
growth hormones.
The label implies food as close to nature as possible.
But, according to government regulations, "natural" for meat, poultry
and dairy means that the food does not contain ingredients, colors or
preservatives considered artificial and not natural to the product. It
has nothing to do with how the animal was raised or what it ate.
"Natural can give consumers a false sense of security, because most of
the labels have no meaning, no regulation behind them," said Ronnie
Cummins,director for the Minnesota-based Organic Consumer Association.
"Organic" is the only label certified by U.S. inspectors, and certified
products must carry a United States Department of Agriculture organic
seal.
Other common food labels - "all natural," "cage free," "range free" -
are simply unregulated guidelines. That said, experts recommend
consumers pay close attention to labels before buying.
Here are a few of the most confusing label categories:
Grass fed: This label implies that the animal was raised roaming
fields and hills eating grass and hay, but grass fed does not
necessarily mean pasture raised. They can be fed harvested grasses.
The USDA recently issued a proposed standard for what grass fed must
mean on meat, but not poultry, products: The animals' diets must
consist of at least 99 percent grass over their lifetimes. The labeling
is voluntary and requires no verification, however. For more
information, see Eatwild.com, which lists about 800 grass-fed beef
ranches.
Natural beef: This label means various things, depending on the
producer. It can mean beef without food coloring or artificial
additives. Or it can mean that cattle were raised without being fed
antibiotics, hormones or animal proteins.
Free-range poultry or eggs: Birds raised for meat, mainly
chickens and turkeys, may be sold as free range if they have access to
the outdoors. No other criteria - environmental quality, size of pen or
population density - apply.
Cage-free eggs: These birds are not raised in traditional cages,
but that does not mean the birds are raised outside or allowed to run
free. They can be raised on the floor of a poultry house or barn, and
not be allowed to roam in outdoor pens.
Farmed fish: Also called ocean raised, farm-raised fish are raised in pens in the ocean or freshwater ponds and fed antibiotics.
Scientific studies report trace amounts of chemical contaminants in
both farmed and wild fish. Environmentalists claim the amounts in
farmed-raised fish are harmful, but some food safety experts claim the
amounts are within acceptable limits and similar to the amounts found
throughout our food supply.
Trust Organic but Beware of Most 'Natural' & Other Eco-Labels on Food Products
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Labels often misleading
By Karen Fernau
The Arizona Republic, Sept
Straight to the Source
