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The Weekly Spin features selected news summaries with links to
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THIS WEEK'S NEWS
== BLOG POSTINGS ==
1. Moving Foreign Investment Forward: A Strange PR Pick for Iraqi Kurdistan
2. Advertising on Trial: An Interview with Dr. Inger Stole
== SPIN OF THE DAY ==
1. Who's Saying What about The Best War Ever?
2. Iraq "98 Percent Off-Limits" For Press Corps
3. McDonald's Chews Fat with "Independent" Obesity Researchers
4. Incompetent Liars? Here's $6.2 Million
5. Nuclear Industry Offers Nevada Hush Money
6. Korea's Happy Fun Free Trade Love Corner
7. ABC Affliliate Sees No, Hears No Dissent on "Path to 9/11"
8. Merck Unconvincingly Clears Execs of Vioxx Wrongdoing
9. "America's Army" Boosts Army Recruiting
10. If We Stop Using Highly Toxic Chemicals, the Terrorists Will Have Won
11. Will the Tiger Switch Think Tanks?
12. Her Way or the Ugly Highway
13. White House Increased Climate Change Spin, After Katrina
14. FCC Killed the Radio Study (But Will Now Investigate)
15. Pounds and Pounds More Government PR in Britain
16. Wanted: Activists to Help Get the Word Out about "The Best War Ever"
== UPCOMING EVENTS ==
1. SAN FRANCISCO - The Best War Ever
2. WASHINGTON, DC - The Best War Ever
3. BERKELEY, CA - The Best War Ever
4. Local Democracy Convention - Madison, WI
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== BLOG POSTINGS ==
1. MOVING FOREIGN INVESTMENT FORWARD: A STRANGE PR PICK FOR IRAQI KURDISTAN
by Diane Farsetta
Some weeks are slow on Move America Forward's email list. Others are
bustling. September 15 to 21, 2006, was an example of the latter.
Six emails were sent, including two from "The Other Iraq," at the
address "KDC@RMRWest.Net." The emails are noteworthy because they
illustrate synergy between two clients of the Republican-associated
Sacramento public relations firm Russo Marsh & Rogers (RM&R): Move
America Forward, a conservative cheerleader for the Bush
administration's "war on terror," and the Kurdistan Development
Corporation, an "investment holding and tradings company" formed in
partnership with the Kurdistan Regional Government of northern Iraq
(and presumably the KDC of the above email address).
The first of the "other Iraq" emails began, "We wanted to send
you this short note to let you know that a delegation from Iraqi
Kurdistan is back in the United States - continuing our campaign to
tell the American public about 'The Other Iraq.'"
For the rest of this story, visit:
http://www.prwatch.org/node/5224
2. ADVERTISING ON TRIAL: AN INTERVIEW WITH DR. INGER STOLE
by Mandy Gutmann
From the interviewer: "Imagine trying to compare the amount of sugar
in two boxes of cereal, without having the nutrition facts. The only
information available is that of the advertiser guaranteeing
there???s less sugar than in similar brands. The advertiser could be
lying, but no authority exists to judge. This was the dilemma that
consumers found themselves in during the early 1900s. The demand for
grade labeling and product information escalated into a constant
battle between consumers and advertisers. In Advertising on Trial:
Consumer Activism and Corporate Public Relations in the 1930s,
author Inger Stole examines how the consumer movement fought to
transform advertising. I had the opportunity to interview Stole
about her recently published book and the business of advertising.
The quotes attributed to her below are from our conversation."
For the rest of this story, visit:
http://www.prwatch.org/node/5211
== SPIN OF THE DAY ==
1. WHO'S SAYING WHAT ABOUT THE BEST WAR EVER?
http://www.odwyerpr.com/members/new_books/0925best_war_ever.htm
Jon Gingerich wrote a lengthy and insightful review of Sheldon
Rampton and John Stauber's recently released book, "The Best War
Ever" for odwyerpr.com, the on-line companion to O'Dwyer's PR Report
Monthly Magazine. Gingerich's piece begins: "Much like beauty,
victory is in the eye of the beholder. This case is made clear in
'The Best War Ever,' a scathing analysis of the Bush
Administration's misinformation campaign leading up to and during
the war in Iraq." He goes on to highlight the thorough research
presented in the book on topics like the role of the Iraqi National
Congress and its disgraced leader Ahmed Chalabi in the build-up to
war, Bush administration spending on PR and propaganda to sell the
war and occupation to both Iraqis and Americans, and the role of the
media in not bringing the deceptions and distortions to light.
Reviews and a selection of interviews in other publications can be
seen here. There are also comments on the Amazon.com page for the
book -- we hope that when you read "The Best War Ever" you will add
a comment of your own!
SOURCE: odwyerpr.com, September 25, 2006 (sub req'd)
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5225
2. IRAQ "98 PERCENT OFF-LIMITS" FOR PRESS CORPS
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003122985
"Everyone is kind of groping around in the dark," says New York
Times senior correspondent Dexter Filkins on his return from
reporting in Iraq. Despite employing 70 Iraqi staffers, the civil
war there (Filkins doesn't hedge--"Yeah, sure" it's a civil war) has
meant the Times cannot safely access stories. Its own five
correspondents primarily spend their time pasting together reports
by the Iraqi staff, protected by a small army of 45 security guards,
armored cars, and belt-fed rooftop machine guns. "Nobody trusts
anybody anymore. There's no law, and the worst people with guns are
in charge." The Iraqi reporters know that if their association with
the Times is revealed they may pay with their lives, Filkins told
the Committee to Protect Journalists at a September 14, 2006, talk
in Manhattan where he is preparing to serve a U.S. fellowship. His
advice to other reporters thinking about covering Iraq: "Don't go."
Filkins said that the U.S. military is similarly hamstrung in
getting quality information: soldiers rarely leave their bases and
don't interact much with average Iraqis. Ninety-eight percent of
Iraq, including Baghdad, is too dangerous for reporters to cover, he
said.
SOURCE: Editor and Publisher, September 16, 2006 (sub req'd)
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5227
3. MCDONALD'S CHEWS FAT WITH "INDEPENDENT" OBESITY RESEARCHERS
http://news.yahoo.com/s/nm/20060913/us_nm/leisure_mcdonalds_scripps_dc
When previously spotted pitching in to help the cause of
"independent" research involving its products, McDonald's Corp.
asked a Connecticut nun to quickly issue an unfinished report about
farm workers in order to help the fast food giant fight off a fair
wage campaign by migrant tomato pickers. Now McDonald's has donated
$2 million to the Scripps Research Institute of La Jolla,
California, which (like Sister Ruth Rosenbaum) says it does
independent research, this time on the critical medical issue of
child obesity. The Institute's press release headline announces,
"The Scripps Research Institute, McDonald's Align to Fight Childhood
Obesity and Type 2 Diabetes." The release describes McDonald's as
"serving a variety of wholesome foods made from quality ingredients
to millions of customers every day." It also states, "The
relationship unites Scripps ... world-renowned scientists...with
McDonald's 50-year legacy of supporting programs that promote
children's health and wellness." Bloggers at CarbWire, a diet
industry website, call the move a "publicity stunt." Under the
Institute's own philanthropy guidelines, McDonald's gift makes it a
member of Scripps' "Council of 100" and enables the company to
"enjoy private sessions specifically designed for them
with....[r]esearch scientists."
SOURCE: Reuters, September 13, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5223
4. INCOMPETENT LIARS? HERE'S $6.2 MILLION
http://www.odwyerpr.com/members/0926lincoln_iraq.htm
Lincoln Group, the PR firm that covertly placed U.S.
military-written stories in Iraqi newspapers and has been called
"amateurish" by former associates, has won a new two-year, $6.2
million Pentagon contract. Additional requests from Washington DC
could increase the value of the contract up to $20 million total.
The work includes establishing "a unit of 12-18 communicators to
support military PR efforts in Iraq and throughout the Middle East
from media training to pitching stories and providing content for
government-backed news sites." The Rendon Group previously handled
similar work for the U.S.-led military force in Iraq. The request
for proposals for the new contract "cited the emboldened insurgency
bent on civil war as a key obstacle to the U.S. force's military and
communications mission in Iraq." U.S. Senator Robert Menendez has
introduced an amendment to halt the PR blitz, according to
O'Dwyer's.
SOURCE: O'Dwyer's PR Daily (sub req'd), September 26, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5222
5. NUCLEAR INDUSTRY OFFERS NEVADA HUSH MONEY
http://www.reviewjournal.com/lvrj_home/2006/Sep-25-Mon-2006/news/9821980.html
"We all knew it would come to this, didn't we?" a Las Vegas
Review-Journal editorial asks, of a new offer by the Nuclear Energy
Institute (NEI) to pay Nevada to accept nuclear waste at the
controversial Yucca Mountain storage facility. NEI's offer is $25
million per year, which would double "once the first waste shipment
arrives." After calling Yucca Mountain a "boondoggle," with "audit
after audit" revealing "glaring flaws in the scientific models
created to demonstrate the project's long-term viability," the
newspaper slams NEI's offer as too low. "The standard for paying off
a state's population was set by the Alaska Permanent Fund, which
collects fees and taxes from oil and mineral exploration and
production and offers qualifying residents an annual dividend," it
states. This year, Alaska residents received more than $1,100 each;
NEI's offer translates to a measly $10 per Nevada resident. In other
news, a new poll paid for by NEI and conducted by a former NEI
employee found that "nearly seven of 10 Americans favor nuclear
energy and 68 percent support building a new reactor at the existing
nuclear power plant closest to where they live."
SOURCE: Las Vegas Review-Journal, September 25, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5221
6. KOREA'S HAPPY FUN FREE TRADE LOVE CORNER
http://www.koreaherald.co.kr/SITE/data/html_dir/2006/09/22/200609220018.asp
On September 1, the South Korean government established the
"Korea-U.S. FTA [Free Trade Agreement] Love Corner" in the lobby of
Seoul's Ministry of Foreign Affairs and Trade, to "dispel public
misunderstandings of the proposed free trade agreement between Korea
and the United States." While "the response so far has been
lukewarm," according to the Korea Herald, a ministry PR person
explained, "The name of the corner implies that everyone is
welcome." The ministry is waging an uphill love-in, though;
according to the Korea Times, public opposition to the free trade
agreement is increasing. One-half of Korean men surveyed in July
2006 opposed it and 75 percent were critical of "Seoul's negotiation
performance." In early September, the South Korean government signed
a $660,000 contract with the U.S. firm Sandler, Travis & Rosenberg,
to analyze U.S. law and increase support for the agreement in
Congress and among the U.S. business community, reported O'Dwyer's
PR Daily.
SOURCE: The Korea Herald, September 22, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5220
7. ABC AFFLILIATE SEES NO, HEARS NO DISSENT ON "PATH TO 9/11"
http://www.journalstar.com/articles/2006/09/12/local/doc4505fd563754a144553912.txt
If you were to ask the owner of Lincoln, Nebraska ABC affiliate
KLKN-TV (which Journal-Star reporter Jeff Korbelik did) whether the
station had received negative feedback about its airing of the
controversial "Path to 9/11", the answer was not only "no," but also
that the docudrama was "compelling TV." Citadel Communications
president Ray Cole, who also sits on ABC's governing board,
neglected to say that KLKN had cut off email responses because, in
the words of the station's automated response: "No storage space
available in mailbox for news8@klkntv.com." So viewers wrote to the
Journal-Star with their criticisms of the station's decision to run
the drama - or, like Maribeth Milner, sent PR Watch a copy of her
returned email, dated September 9, 2006. Viewer TedK wrote: "I also
sent an email ... on Friday. It bounced back. ... Seems to me they
got a lot of complaints. I guess Ray Cole feels he must lie to back
the ABC corporate position." Two writers to the newspaper said they
sent critical emails before KLKN's mailbox overflowed and even got
responses from a station representative. No apology or correction
was provided by ABC's Cole, suggesting that he had given the
Journal-Star not a fact-based interview but what ABC might call a
"docudramaview."
SOURCE: The Journal-Star (Lincoln, Nebraska), September 12, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5219
8. MERCK UNCONVINCINGLY CLEARS EXECS OF VIOXX WRONGDOING
http://www.prweek.com/us/news/article/593721/Report-doesnt-clarify-Merck-situation/
Although the pharmaceutical company Merck spent $21 million on a
20-month investigation led by a former U.S. district judge, the
report's conclusion that "executives at Merck had not knowingly put
Vioxx patients in cardiovascular danger" may not boost the
drugmaker's sagging reputation. "Some critics say the report is not
credible because of Merck's board's involvement" and point out that
Debevoise & Plimpton, the firm whose lawyers carried out the study,
has a "pro-corporate" reputation. New York Times reporter Alex
Berenson, who has covered the Vioxx deaths and legal fallout, told
PR Week that Merck's report "reads like a defense brief; it was paid
for by the company. I don't think it will change anyone's attitude
one iota. It's clearly intended to impact the litigation." There are
14,000 active lawsuits against Merck related to Vioxx. Merck media
relations director Ray Kerins said the company is "pleased" with the
report, but Merck's PR staff hasn't yet decided "if this thing is
going to be used" in company communications.
SOURCE: PR Week (sub req'd), September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5217
9. "AMERICA'S ARMY" BOOSTS ARMY RECRUITING
http://www.csmonitor.com/2006/0919/p01s04-usmi.html
"This summer, Matt and Doug Stanbro, two brothers from Chelsea,
Ala., traded in their game controllers for M-16 rifles," reports
Patrik Jonsson. "They're two of hundreds, perhaps thousands, of
American teenagers inspired by a 'shoot'em-up' video game to join
the Army." The "America's Army" game, first released in 1992, "is
proving a potent way to communicate military values directly to the
messy bedrooms where teens hang out. ... In a recent informal survey
of recruits at Fort Benning, Ga., which was conducted by the Army's
video-game development team, about 60 percent of recruits said
they've played 'America's Army' more than five times a week. Four
out of 100 said they'd joined the Army specifically because of the
game. Nationwide, the game counts some 7.5 milion registered users."
While Army officials say "a range of recruitment tweaks - including
easing up on the tattoo policy and up to $40,000 signing bonuses -
have played a role" in boosting 2006 recruitment numbers, "few other
ideas have been as effective in galvanizing potential recruits as
'America's Army.'"
SOURCE: Christian Science Monitor, September 19, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5216
10. IF WE STOP USING HIGHLY TOXIC CHEMICALS, THE TERRORISTS WILL HAVE WON
http://www.nytimes.com/2006/09/21/washington/21chemical.html
"An analysis by the Department of Homeland Security found 272
chemical plants nationwide at which an attack or accident could
affect at least 50,000 people and an additional 3,400 plants at
which more than 1,000 people were at risk," reports the New York
Times. Moreover, "the Bush administration, the chemical industry,
Democrats, Republicans and environmentalists" agree that "voluntary
measures put into place by the industry after the 2001 terrorist
attacks are not enough." So why is there a "fierce struggle" in
Congress over industry oversight language for the Homeland Security
budget bill? Strong lobbying by the chemical industry, which is
claiming "that Democrats and environmentalists are trying to hijack
what had been an antiterrorism matter and use it to advance their
own agenda," which they say includes reducing use of highly toxic
chemicals. The Hill profiles lobbyists on chemical security issues,
including from such industry mainstays as the American Chemistry
Council and American Petroleum Institute.
SOURCE: New York Times, September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5207
11. WILL THE TIGER SWITCH THINK TANKS?
http://online.wsj.com/article/SB115878081072569175.html
Following sharp criticism from Britain's Royal Society, Exxon Mobil
says it is reviewing which of the groups "that challenge the
scientific validity of concerns about global warming" it will
continue to fund. Exxon gave at least $6.8 million to nonprofit
groups in 2005, including the Competitive Enterprise Institute,
which recently ran "television ads that argued that carbon dioxide,
widely seen as the main global-warming gas, is helpful." The Royal
Society, made up of Britain's leading scientists, took the
"unprecedented step" of writing to Exxon to demand the oil giant
stop funding groups that have "misrepresented the science of climate
change by outright denial of the evidence." The Society also
criticized Exxon's "corporate citizenship reports," which claim that
"gaps in the scientific basis" make it very difficult to link
climate change and human activity. In the Guardian, George Monbiot
writes about the history of corporate climate change denial, going
back to the PR firm APCO, Philip Morris, PR Watch "usual suspect"
Steve Milloy and his front group, the Advancement of Sound Science
Coalition.
SOURCE: Wall Street Journal (sub req'd), September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5206
12. HER WAY OR THE UGLY HIGHWAY
http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/index.html
On September 5, 2006, President Bush nominated Mary Peters as
Secretary of the Department of Transportation. PR firms should be
thrilled. During her short tenure as head of the Federal Highway
Administration she made plans to spend an average of $8 million for
the services of private PR firms, including almost $3 million a year
to "advertise visually-appealing highways and routes." Despite a
chorus of criticism, Peters is holding firm to her belief that the
plan, which was written with PR as its base, is critical to
"position the brand" and "develop a core identity." If Peters is
confirmed as Transportation Secretary she will succeed Norman
Mineta, the final member of Bush's Cabinet who was a Clinton
appointee.
SOURCE: Bulldog Reporter's Daily 'Dog, September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5205
13. WHITE HOUSE INCREASED CLIMATE CHANGE SPIN, AFTER KATRINA
http://www.salon.com/news/feature/2006/09/19/noaa/
Through a Freedom of Information Act request, Salon.com obtained "a
large batch of emails" which show that, on climate change issues,
the Bush administration was "controlling access to [government]
scientists and vetting reporters," reports Paul D. Thacker. The
emails are from, to or about employees of the National Oceanic and
Atmospheric Administration (NOAA) and National Hurricane Center.
"After Hurricane Katrina, NOAA press officers had to get clearance
from the Department of Commerce for scientists to discuss global
warming and hurricanes with the press," Thacker reports. Commerce
"was happy to have a ... politically reliable NOAA hurricane
researcher named Chris Landsea speak to the press. At the time,
Landsea was stating publicly that global warming had little to no
effect on hurricanes." Still, a Commerce communications official
sent emails stressing that Landsea must be "on message" and "on his
toes. Since [redacted] went off the menu, I'm a little nervous on
this, but trust he'll hold the course." Other emails suggest that
Commerce kept NOAA scientist Tom Knutson, who "did not toe the line
on the administration's view of global warming and hurricanes," from
appearing on CNBC.
SOURCE: Salon.com, September 19, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5201
14. FCC KILLED THE RADIO STUDY (BUT WILL NOW INVESTIGATE)
http://www.broadcastingcable.com/article/CA6373358.html?display=Breaking+News
U.S. Federal Communications Commission (FCC) chair Kevin Martin has
launched investigations into two reports on media ownership by FCC
staff that were never released. One study found that local ownership
of TV stations correlates with more news coverage. The other study
found that "while there was a 5.9 percent increase in the number of
radio stations in the country between March 1996 and March 2003,
there was a 35 percent decrease in the number of radio owners,"
according to Senator Barbara Boxer, who recently made public copies
of both studies. "I, too, am concerned about what happened to these
two draft reports," Martin wrote Boxer. Martin launched his own
investigation, asked the FCC's Inspector General to conduct a
separate inquiry, and promised to include the studies "as part of
the open localism and media ownership proceedings" addressing
whether the agency should allow further consolidation of media
ownership.
SOURCE: Broadcasting & Cable, September 19, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5199
15. POUNDS AND POUNDS MORE GOVERNMENT PR IN BRITAIN
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/08/30/nspin30.xml
"Spending on [British] Government spin has trebled under Labour,"
reports Graeme Wilson, "and taxpayers are now supporting an army of
more than 3,200 press officers." Moreover, "the amount being spent
on Government advertising, marketing and public relations has risen
three-fold since" Tony Blair became prime minister, to ??322 million
last year. "Critics have expressed concern that Government spending
on advertisements and public relations tends to peak in election
years, prompting suspicions that Labour is using public money to
sell its key policies to voters." Britain's Central Office of
Information defended the spending, the details of which were
released by the Conservatives, by saying the Labour government is
"radical and reforming" and must "explain its policies, decisions
and actions" and "inform members of the public about their rights
and liabilities."
SOURCE: Telegraph (UK), August 30, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5202
16. WANTED: ACTIVISTS TO HELP GET THE WORD OUT ABOUT "THE BEST WAR EVER"
http://thebestwarever.com
CMD's dynamic duo of Sheldon Rampton and John Stauber have written a
new book, "The Best War Ever: Lies, Damned Lies and the Mess in
Iraq." It is now in stores and available through Internet
booksellers. "The Best War Ever" is a must-read for anyone who wants
to effectively counter pro-war arguments and support the growing
peace movement.
Rampton and Stauber are available for print, radio, and
television interviews, and we need your help! You can help us
identify local media outlets that should be covering this book and
the issues it brings to light. Please send us the name of the media
outlet, name of the program if applicable, the contact person, and
how to reach them. And please also tell us if you would be willing
to help us pitch it to them and the best way for us to contact you.
Send your information to editorATprwatch.org (please replace AT with
@)
With your help, we can make "The Best War Ever" the most
talked-about book this Fall. And don't forget to send your friends
to www.thebestwarever.com so that they can watch our four-minute
video and sign the Voters for Peace pledge.
SOURCE: The Best War Ever
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5196
== UPCOMING EVENTS ==
1. SAN FRANCISCO - THE BEST WAR EVER
Date: 09/27/2006 - 13:30 to 09/27/2006 - 15:00
Co-author John Stauber speaking at Stacey's books.
Location: Stacey's Bookstore, San Francisco, CA
URL: www.staceys.com/sanfranciscoevents.html
For the further information, visit:
http://www.prwatch.org/node/5019
2. WASHINGTON, DC - THE BEST WAR EVER
Date: 09/27/2006 - 17:30 to 09/27/2006 - 19:00
Co-author Sheldon Rampton speaks at Borders
Location: Borders Bookstore, Washington, DC
URL: www.bordersstores.com/stores/store_pg.jsp?storeID=50
For the further information, visit:
http://www.prwatch.org/node/5021
3. BERKELEY, CA - THE BEST WAR EVER
Date: 09/27/2006 - 20:00 to 09/27/2006 - 22:00
Co-author John Stauber speaking at Cody's Books
Location: Cody's Books, Berkeley, CA
URL: www.codysbooks.com/
For the further information, visit:
http://www.prwatch.org/node/5020
4. LOCAL DEMOCRACY CONVENTION - MADISON, WI
Date: 09/28/2006 - 17:00 to 10/01/2006 - 15:30
Gather with community organizers and pro-democracy activists in
beautiful Madison, Wisconsin, to share and learn from important
democratic successes. Network with others working on common issues.
Strategize together about how to build the democracymovement in this
country, from the grassroots, up.
The Local Democracy Convention will feature some of the most
cutting-edge local democracy organizing going on in the US and
around the world. Convention participants will have opportunity to
attend plenaries, panels, skills-building workshops, strategy
sessions, and a party or two.
Location: Madison, WI
Organizer: Liberty Tree Foundation for the Democratic
Revolution
URL: http://www.localdemocracy.org/
For the further information, visit:
http://www.prwatch.org/node/5185
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THIS WEEK'S NEWS
== BLOG POSTINGS ==
1. Moving Foreign Investment Forward: A Strange PR Pick for Iraqi Kurdistan
2. Advertising on Trial: An Interview with Dr. Inger Stole
== SPIN OF THE DAY ==
1. Who's Saying What about The Best War Ever?
2. Iraq "98 Percent Off-Limits" For Press Corps
3. McDonald's Chews Fat with "Independent" Obesity Researchers
4. Incompetent Liars? Here's $6.2 Million
5. Nuclear Industry Offers Nevada Hush Money
6. Korea's Happy Fun Free Trade Love Corner
7. ABC Affliliate Sees No, Hears No Dissent on "Path to 9/11"
8. Merck Unconvincingly Clears Execs of Vioxx Wrongdoing
9. "America's Army" Boosts Army Recruiting
10. If We Stop Using Highly Toxic Chemicals, the Terrorists Will Have Won
11. Will the Tiger Switch Think Tanks?
12. Her Way or the Ugly Highway
13. White House Increased Climate Change Spin, After Katrina
14. FCC Killed the Radio Study (But Will Now Investigate)
15. Pounds and Pounds More Government PR in Britain
16. Wanted: Activists to Help Get the Word Out about "The Best War Ever"
== UPCOMING EVENTS ==
1. SAN FRANCISCO - The Best War Ever
2. WASHINGTON, DC - The Best War Ever
3. BERKELEY, CA - The Best War Ever
4. Local Democracy Convention - Madison, WI
--------------------------------------------------------------------
== BLOG POSTINGS ==
1. MOVING FOREIGN INVESTMENT FORWARD: A STRANGE PR PICK FOR IRAQI KURDISTAN
by Diane Farsetta
Some weeks are slow on Move America Forward's email list. Others are
bustling. September 15 to 21, 2006, was an example of the latter.
Six emails were sent, including two from "The Other Iraq," at the
address "KDC@RMRWest.Net." The emails are noteworthy because they
illustrate synergy between two clients of the Republican-associated
Sacramento public relations firm Russo Marsh & Rogers (RM&R): Move
America Forward, a conservative cheerleader for the Bush
administration's "war on terror," and the Kurdistan Development
Corporation, an "investment holding and tradings company" formed in
partnership with the Kurdistan Regional Government of northern Iraq
(and presumably the KDC of the above email address).
The first of the "other Iraq" emails began, "We wanted to send
you this short note to let you know that a delegation from Iraqi
Kurdistan is back in the United States - continuing our campaign to
tell the American public about 'The Other Iraq.'"
For the rest of this story, visit:
http://www.prwatch.org/node/5224
2. ADVERTISING ON TRIAL: AN INTERVIEW WITH DR. INGER STOLE
by Mandy Gutmann
From the interviewer: "Imagine trying to compare the amount of sugar
in two boxes of cereal, without having the nutrition facts. The only
information available is that of the advertiser guaranteeing
there???s less sugar than in similar brands. The advertiser could be
lying, but no authority exists to judge. This was the dilemma that
consumers found themselves in during the early 1900s. The demand for
grade labeling and product information escalated into a constant
battle between consumers and advertisers. In Advertising on Trial:
Consumer Activism and Corporate Public Relations in the 1930s,
author Inger Stole examines how the consumer movement fought to
transform advertising. I had the opportunity to interview Stole
about her recently published book and the business of advertising.
The quotes attributed to her below are from our conversation."
For the rest of this story, visit:
http://www.prwatch.org/node/5211
== SPIN OF THE DAY ==
1. WHO'S SAYING WHAT ABOUT THE BEST WAR EVER?
http://www.odwyerpr.com/members/new_books/0925best_war_ever.htm
Jon Gingerich wrote a lengthy and insightful review of Sheldon
Rampton and John Stauber's recently released book, "The Best War
Ever" for odwyerpr.com, the on-line companion to O'Dwyer's PR Report
Monthly Magazine. Gingerich's piece begins: "Much like beauty,
victory is in the eye of the beholder. This case is made clear in
'The Best War Ever,' a scathing analysis of the Bush
Administration's misinformation campaign leading up to and during
the war in Iraq." He goes on to highlight the thorough research
presented in the book on topics like the role of the Iraqi National
Congress and its disgraced leader Ahmed Chalabi in the build-up to
war, Bush administration spending on PR and propaganda to sell the
war and occupation to both Iraqis and Americans, and the role of the
media in not bringing the deceptions and distortions to light.
Reviews and a selection of interviews in other publications can be
seen here. There are also comments on the Amazon.com page for the
book -- we hope that when you read "The Best War Ever" you will add
a comment of your own!
SOURCE: odwyerpr.com, September 25, 2006 (sub req'd)
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5225
2. IRAQ "98 PERCENT OFF-LIMITS" FOR PRESS CORPS
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003122985
"Everyone is kind of groping around in the dark," says New York
Times senior correspondent Dexter Filkins on his return from
reporting in Iraq. Despite employing 70 Iraqi staffers, the civil
war there (Filkins doesn't hedge--"Yeah, sure" it's a civil war) has
meant the Times cannot safely access stories. Its own five
correspondents primarily spend their time pasting together reports
by the Iraqi staff, protected by a small army of 45 security guards,
armored cars, and belt-fed rooftop machine guns. "Nobody trusts
anybody anymore. There's no law, and the worst people with guns are
in charge." The Iraqi reporters know that if their association with
the Times is revealed they may pay with their lives, Filkins told
the Committee to Protect Journalists at a September 14, 2006, talk
in Manhattan where he is preparing to serve a U.S. fellowship. His
advice to other reporters thinking about covering Iraq: "Don't go."
Filkins said that the U.S. military is similarly hamstrung in
getting quality information: soldiers rarely leave their bases and
don't interact much with average Iraqis. Ninety-eight percent of
Iraq, including Baghdad, is too dangerous for reporters to cover, he
said.
SOURCE: Editor and Publisher, September 16, 2006 (sub req'd)
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5227
3. MCDONALD'S CHEWS FAT WITH "INDEPENDENT" OBESITY RESEARCHERS
http://news.yahoo.com/s/nm/20060913/us_nm/leisure_mcdonalds_scripps_dc
When previously spotted pitching in to help the cause of
"independent" research involving its products, McDonald's Corp.
asked a Connecticut nun to quickly issue an unfinished report about
farm workers in order to help the fast food giant fight off a fair
wage campaign by migrant tomato pickers. Now McDonald's has donated
$2 million to the Scripps Research Institute of La Jolla,
California, which (like Sister Ruth Rosenbaum) says it does
independent research, this time on the critical medical issue of
child obesity. The Institute's press release headline announces,
"The Scripps Research Institute, McDonald's Align to Fight Childhood
Obesity and Type 2 Diabetes." The release describes McDonald's as
"serving a variety of wholesome foods made from quality ingredients
to millions of customers every day." It also states, "The
relationship unites Scripps ... world-renowned scientists...with
McDonald's 50-year legacy of supporting programs that promote
children's health and wellness." Bloggers at CarbWire, a diet
industry website, call the move a "publicity stunt." Under the
Institute's own philanthropy guidelines, McDonald's gift makes it a
member of Scripps' "Council of 100" and enables the company to
"enjoy private sessions specifically designed for them
with....[r]esearch scientists."
SOURCE: Reuters, September 13, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5223
4. INCOMPETENT LIARS? HERE'S $6.2 MILLION
http://www.odwyerpr.com/members/0926lincoln_iraq.htm
Lincoln Group, the PR firm that covertly placed U.S.
military-written stories in Iraqi newspapers and has been called
"amateurish" by former associates, has won a new two-year, $6.2
million Pentagon contract. Additional requests from Washington DC
could increase the value of the contract up to $20 million total.
The work includes establishing "a unit of 12-18 communicators to
support military PR efforts in Iraq and throughout the Middle East
from media training to pitching stories and providing content for
government-backed news sites." The Rendon Group previously handled
similar work for the U.S.-led military force in Iraq. The request
for proposals for the new contract "cited the emboldened insurgency
bent on civil war as a key obstacle to the U.S. force's military and
communications mission in Iraq." U.S. Senator Robert Menendez has
introduced an amendment to halt the PR blitz, according to
O'Dwyer's.
SOURCE: O'Dwyer's PR Daily (sub req'd), September 26, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5222
5. NUCLEAR INDUSTRY OFFERS NEVADA HUSH MONEY
http://www.reviewjournal.com/lvrj_home/2006/Sep-25-Mon-2006/news/9821980.html
"We all knew it would come to this, didn't we?" a Las Vegas
Review-Journal editorial asks, of a new offer by the Nuclear Energy
Institute (NEI) to pay Nevada to accept nuclear waste at the
controversial Yucca Mountain storage facility. NEI's offer is $25
million per year, which would double "once the first waste shipment
arrives." After calling Yucca Mountain a "boondoggle," with "audit
after audit" revealing "glaring flaws in the scientific models
created to demonstrate the project's long-term viability," the
newspaper slams NEI's offer as too low. "The standard for paying off
a state's population was set by the Alaska Permanent Fund, which
collects fees and taxes from oil and mineral exploration and
production and offers qualifying residents an annual dividend," it
states. This year, Alaska residents received more than $1,100 each;
NEI's offer translates to a measly $10 per Nevada resident. In other
news, a new poll paid for by NEI and conducted by a former NEI
employee found that "nearly seven of 10 Americans favor nuclear
energy and 68 percent support building a new reactor at the existing
nuclear power plant closest to where they live."
SOURCE: Las Vegas Review-Journal, September 25, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5221
6. KOREA'S HAPPY FUN FREE TRADE LOVE CORNER
http://www.koreaherald.co.kr/SITE/data/html_dir/2006/09/22/200609220018.asp
On September 1, the South Korean government established the
"Korea-U.S. FTA [Free Trade Agreement] Love Corner" in the lobby of
Seoul's Ministry of Foreign Affairs and Trade, to "dispel public
misunderstandings of the proposed free trade agreement between Korea
and the United States." While "the response so far has been
lukewarm," according to the Korea Herald, a ministry PR person
explained, "The name of the corner implies that everyone is
welcome." The ministry is waging an uphill love-in, though;
according to the Korea Times, public opposition to the free trade
agreement is increasing. One-half of Korean men surveyed in July
2006 opposed it and 75 percent were critical of "Seoul's negotiation
performance." In early September, the South Korean government signed
a $660,000 contract with the U.S. firm Sandler, Travis & Rosenberg,
to analyze U.S. law and increase support for the agreement in
Congress and among the U.S. business community, reported O'Dwyer's
PR Daily.
SOURCE: The Korea Herald, September 22, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5220
7. ABC AFFLILIATE SEES NO, HEARS NO DISSENT ON "PATH TO 9/11"
http://www.journalstar.com/articles/2006/09/12/local/doc4505fd563754a144553912.txt
If you were to ask the owner of Lincoln, Nebraska ABC affiliate
KLKN-TV (which Journal-Star reporter Jeff Korbelik did) whether the
station had received negative feedback about its airing of the
controversial "Path to 9/11", the answer was not only "no," but also
that the docudrama was "compelling TV." Citadel Communications
president Ray Cole, who also sits on ABC's governing board,
neglected to say that KLKN had cut off email responses because, in
the words of the station's automated response: "No storage space
available in mailbox for news8@klkntv.com." So viewers wrote to the
Journal-Star with their criticisms of the station's decision to run
the drama - or, like Maribeth Milner, sent PR Watch a copy of her
returned email, dated September 9, 2006. Viewer TedK wrote: "I also
sent an email ... on Friday. It bounced back. ... Seems to me they
got a lot of complaints. I guess Ray Cole feels he must lie to back
the ABC corporate position." Two writers to the newspaper said they
sent critical emails before KLKN's mailbox overflowed and even got
responses from a station representative. No apology or correction
was provided by ABC's Cole, suggesting that he had given the
Journal-Star not a fact-based interview but what ABC might call a
"docudramaview."
SOURCE: The Journal-Star (Lincoln, Nebraska), September 12, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5219
8. MERCK UNCONVINCINGLY CLEARS EXECS OF VIOXX WRONGDOING
http://www.prweek.com/us/news/article/593721/Report-doesnt-clarify-Merck-situation/
Although the pharmaceutical company Merck spent $21 million on a
20-month investigation led by a former U.S. district judge, the
report's conclusion that "executives at Merck had not knowingly put
Vioxx patients in cardiovascular danger" may not boost the
drugmaker's sagging reputation. "Some critics say the report is not
credible because of Merck's board's involvement" and point out that
Debevoise & Plimpton, the firm whose lawyers carried out the study,
has a "pro-corporate" reputation. New York Times reporter Alex
Berenson, who has covered the Vioxx deaths and legal fallout, told
PR Week that Merck's report "reads like a defense brief; it was paid
for by the company. I don't think it will change anyone's attitude
one iota. It's clearly intended to impact the litigation." There are
14,000 active lawsuits against Merck related to Vioxx. Merck media
relations director Ray Kerins said the company is "pleased" with the
report, but Merck's PR staff hasn't yet decided "if this thing is
going to be used" in company communications.
SOURCE: PR Week (sub req'd), September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5217
9. "AMERICA'S ARMY" BOOSTS ARMY RECRUITING
http://www.csmonitor.com/2006/0919/p01s04-usmi.html
"This summer, Matt and Doug Stanbro, two brothers from Chelsea,
Ala., traded in their game controllers for M-16 rifles," reports
Patrik Jonsson. "They're two of hundreds, perhaps thousands, of
American teenagers inspired by a 'shoot'em-up' video game to join
the Army." The "America's Army" game, first released in 1992, "is
proving a potent way to communicate military values directly to the
messy bedrooms where teens hang out. ... In a recent informal survey
of recruits at Fort Benning, Ga., which was conducted by the Army's
video-game development team, about 60 percent of recruits said
they've played 'America's Army' more than five times a week. Four
out of 100 said they'd joined the Army specifically because of the
game. Nationwide, the game counts some 7.5 milion registered users."
While Army officials say "a range of recruitment tweaks - including
easing up on the tattoo policy and up to $40,000 signing bonuses -
have played a role" in boosting 2006 recruitment numbers, "few other
ideas have been as effective in galvanizing potential recruits as
'America's Army.'"
SOURCE: Christian Science Monitor, September 19, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5216
10. IF WE STOP USING HIGHLY TOXIC CHEMICALS, THE TERRORISTS WILL HAVE WON
http://www.nytimes.com/2006/09/21/washington/21chemical.html
"An analysis by the Department of Homeland Security found 272
chemical plants nationwide at which an attack or accident could
affect at least 50,000 people and an additional 3,400 plants at
which more than 1,000 people were at risk," reports the New York
Times. Moreover, "the Bush administration, the chemical industry,
Democrats, Republicans and environmentalists" agree that "voluntary
measures put into place by the industry after the 2001 terrorist
attacks are not enough." So why is there a "fierce struggle" in
Congress over industry oversight language for the Homeland Security
budget bill? Strong lobbying by the chemical industry, which is
claiming "that Democrats and environmentalists are trying to hijack
what had been an antiterrorism matter and use it to advance their
own agenda," which they say includes reducing use of highly toxic
chemicals. The Hill profiles lobbyists on chemical security issues,
including from such industry mainstays as the American Chemistry
Council and American Petroleum Institute.
SOURCE: New York Times, September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5207
11. WILL THE TIGER SWITCH THINK TANKS?
http://online.wsj.com/article/SB115878081072569175.html
Following sharp criticism from Britain's Royal Society, Exxon Mobil
says it is reviewing which of the groups "that challenge the
scientific validity of concerns about global warming" it will
continue to fund. Exxon gave at least $6.8 million to nonprofit
groups in 2005, including the Competitive Enterprise Institute,
which recently ran "television ads that argued that carbon dioxide,
widely seen as the main global-warming gas, is helpful." The Royal
Society, made up of Britain's leading scientists, took the
"unprecedented step" of writing to Exxon to demand the oil giant
stop funding groups that have "misrepresented the science of climate
change by outright denial of the evidence." The Society also
criticized Exxon's "corporate citizenship reports," which claim that
"gaps in the scientific basis" make it very difficult to link
climate change and human activity. In the Guardian, George Monbiot
writes about the history of corporate climate change denial, going
back to the PR firm APCO, Philip Morris, PR Watch "usual suspect"
Steve Milloy and his front group, the Advancement of Sound Science
Coalition.
SOURCE: Wall Street Journal (sub req'd), September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5206
12. HER WAY OR THE UGLY HIGHWAY
http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/index.html
On September 5, 2006, President Bush nominated Mary Peters as
Secretary of the Department of Transportation. PR firms should be
thrilled. During her short tenure as head of the Federal Highway
Administration she made plans to spend an average of $8 million for
the services of private PR firms, including almost $3 million a year
to "advertise visually-appealing highways and routes." Despite a
chorus of criticism, Peters is holding firm to her belief that the
plan, which was written with PR as its base, is critical to
"position the brand" and "develop a core identity." If Peters is
confirmed as Transportation Secretary she will succeed Norman
Mineta, the final member of Bush's Cabinet who was a Clinton
appointee.
SOURCE: Bulldog Reporter's Daily 'Dog, September 21, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5205
13. WHITE HOUSE INCREASED CLIMATE CHANGE SPIN, AFTER KATRINA
http://www.salon.com/news/feature/2006/09/19/noaa/
Through a Freedom of Information Act request, Salon.com obtained "a
large batch of emails" which show that, on climate change issues,
the Bush administration was "controlling access to [government]
scientists and vetting reporters," reports Paul D. Thacker. The
emails are from, to or about employees of the National Oceanic and
Atmospheric Administration (NOAA) and National Hurricane Center.
"After Hurricane Katrina, NOAA press officers had to get clearance
from the Department of Commerce for scientists to discuss global
warming and hurricanes with the press," Thacker reports. Commerce
"was happy to have a ... politically reliable NOAA hurricane
researcher named Chris Landsea speak to the press. At the time,
Landsea was stating publicly that global warming had little to no
effect on hurricanes." Still, a Commerce communications official
sent emails stressing that Landsea must be "on message" and "on his
toes. Since [redacted] went off the menu, I'm a little nervous on
this, but trust he'll hold the course." Other emails suggest that
Commerce kept NOAA scientist Tom Knutson, who "did not toe the line
on the administration's view of global warming and hurricanes," from
appearing on CNBC.
SOURCE: Salon.com, September 19, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5201
14. FCC KILLED THE RADIO STUDY (BUT WILL NOW INVESTIGATE)
http://www.broadcastingcable.com/article/CA6373358.html?display=Breaking+News
U.S. Federal Communications Commission (FCC) chair Kevin Martin has
launched investigations into two reports on media ownership by FCC
staff that were never released. One study found that local ownership
of TV stations correlates with more news coverage. The other study
found that "while there was a 5.9 percent increase in the number of
radio stations in the country between March 1996 and March 2003,
there was a 35 percent decrease in the number of radio owners,"
according to Senator Barbara Boxer, who recently made public copies
of both studies. "I, too, am concerned about what happened to these
two draft reports," Martin wrote Boxer. Martin launched his own
investigation, asked the FCC's Inspector General to conduct a
separate inquiry, and promised to include the studies "as part of
the open localism and media ownership proceedings" addressing
whether the agency should allow further consolidation of media
ownership.
SOURCE: Broadcasting & Cable, September 19, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5199
15. POUNDS AND POUNDS MORE GOVERNMENT PR IN BRITAIN
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/08/30/nspin30.xml
"Spending on [British] Government spin has trebled under Labour,"
reports Graeme Wilson, "and taxpayers are now supporting an army of
more than 3,200 press officers." Moreover, "the amount being spent
on Government advertising, marketing and public relations has risen
three-fold since" Tony Blair became prime minister, to ??322 million
last year. "Critics have expressed concern that Government spending
on advertisements and public relations tends to peak in election
years, prompting suspicions that Labour is using public money to
sell its key policies to voters." Britain's Central Office of
Information defended the spending, the details of which were
released by the Conservatives, by saying the Labour government is
"radical and reforming" and must "explain its policies, decisions
and actions" and "inform members of the public about their rights
and liabilities."
SOURCE: Telegraph (UK), August 30, 2006
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5202
16. WANTED: ACTIVISTS TO HELP GET THE WORD OUT ABOUT "THE BEST WAR EVER"
http://thebestwarever.com
CMD's dynamic duo of Sheldon Rampton and John Stauber have written a
new book, "The Best War Ever: Lies, Damned Lies and the Mess in
Iraq." It is now in stores and available through Internet
booksellers. "The Best War Ever" is a must-read for anyone who wants
to effectively counter pro-war arguments and support the growing
peace movement.
Rampton and Stauber are available for print, radio, and
television interviews, and we need your help! You can help us
identify local media outlets that should be covering this book and
the issues it brings to light. Please send us the name of the media
outlet, name of the program if applicable, the contact person, and
how to reach them. And please also tell us if you would be willing
to help us pitch it to them and the best way for us to contact you.
Send your information to editorATprwatch.org (please replace AT with
@)
With your help, we can make "The Best War Ever" the most
talked-about book this Fall. And don't forget to send your friends
to www.thebestwarever.com so that they can watch our four-minute
video and sign the Voters for Peace pledge.
SOURCE: The Best War Ever
For more information or to comment on this story, visit:
http://www.prwatch.org/node/5196
== UPCOMING EVENTS ==
1. SAN FRANCISCO - THE BEST WAR EVER
Date: 09/27/2006 - 13:30 to 09/27/2006 - 15:00
Co-author John Stauber speaking at Stacey's books.
Location: Stacey's Bookstore, San Francisco, CA
URL: www.staceys.com/sanfranciscoevents.html
For the further information, visit:
http://www.prwatch.org/node/5019
2. WASHINGTON, DC - THE BEST WAR EVER
Date: 09/27/2006 - 17:30 to 09/27/2006 - 19:00
Co-author Sheldon Rampton speaks at Borders
Location: Borders Bookstore, Washington, DC
URL: www.bordersstores.com/stores/store_pg.jsp?storeID=50
For the further information, visit:
http://www.prwatch.org/node/5021
3. BERKELEY, CA - THE BEST WAR EVER
Date: 09/27/2006 - 20:00 to 09/27/2006 - 22:00
Co-author John Stauber speaking at Cody's Books
Location: Cody's Books, Berkeley, CA
URL: www.codysbooks.com/
For the further information, visit:
http://www.prwatch.org/node/5020
4. LOCAL DEMOCRACY CONVENTION - MADISON, WI
Date: 09/28/2006 - 17:00 to 10/01/2006 - 15:30
Gather with community organizers and pro-democracy activists in
beautiful Madison, Wisconsin, to share and learn from important
democratic successes. Network with others working on common issues.
Strategize together about how to build the democracymovement in this
country, from the grassroots, up.
The Local Democracy Convention will feature some of the most
cutting-edge local democracy organizing going on in the US and
around the world. Convention participants will have opportunity to
attend plenaries, panels, skills-building workshops, strategy
sessions, and a party or two.
Location: Madison, WI
Organizer: Liberty Tree Foundation for the Democratic
Revolution
URL: http://www.localdemocracy.org/
For the further information, visit:
http://www.prwatch.org/node/5185
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