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Victory for Consumers: General Mills Announces That Original Cheerios Are Now Non-GMO

For related articles and more information, please visit OCA's Genetic Engineering page and our Millions Against Monsanto page.

WASHINGTON, D.C. - With 40,000 Facebook posts from consumers who took part in GMO Inside's campaign calling on General Mills to make Cheerios non-GMO (http://gmoinside.org/cheerios/), General Mills today posted  its statement on GMOs http://cheerios.com/en/Articles/cheerios-and-gmos. The company states: "It's the unique and simple nature of original Cheerios that made this possible - and even that required significant investment over nearly a year," and "we were able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar."

One year ago, in November 2012, GMO Inside starting calling on consumers to put pressure on General Mills to make Cheerios without GMOs due to concerns over the health and environmental impacts of GMOs. Cheerios are a top selling cereal in the U.S. and often one of the first solid foods fed to children.  As soon as the campaign launched, tens of thousands of consumers started flooding Cheerios' Facebook page with concerned comments regarding GMOs in Cheerios (http://gmoinside.org/launch-gmo-inside-campaign-cheerios/), and used an app put out by Cheerios to spell out anti-GMO messages in the Cheerios font (http://gmoinside.org/cheerios-facebook-page-bombarded-by-anti-gmo-activists/).  In October 2013, GMO Inside issued a real corporate responsibility report for General Mills (http://gmoinside.org/cheerios/), and called on consumers to email and call the General Mills to get GMOs out of Cheerios.  GMO Inside also put out a video highlighting the GMOs in Cheerios (http://www.youtube.com/watch?v=KbiDgOkhoyY&feature=youtu.be) that was watched by over 200,000 viewers. Over 25,000 people took part in the email actions and calls to the company In the past week callers to the company were told that Cheerios would have a big announcement about GMOs soon.

Green America Corporate Responsibility Director Todd Larsen stated: "Removing GMOs from original Cheerios is an important victory in getting GMOs out of our food supply and an important first step for General Mills.  Original Cheerios in its famous yellow box will now be non-GMO and this victory sends a message to all food companies that consumers are increasingly looking for non-GMO products and companies need to meet that demand."


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